The Black Market Of Illegal Drugs And Pharmaceuticals

America is the home of the free and one of the world largest countries on all fronts whether it is economical, industrial, medical and countless more. It is home to all types of markets which thrive within its borders. One of the largest markets in the world and in the United States is the drug and medical market. It is a multi-billion dollar market that serves countless people but is Americans abusing this market? There are definitely many sides to this enormous market but the part that greatly deals with the abuse is the black market that is built are the illegal sales and use of illegal drugs and pharmaceuticals. This black market is heavily abused by Americans today but it is not a new concept to us. This black market†¦show more content†¦As profits soared so did the sophistication of the market as well. It no longer is dependent on solely making sales off the streets and in underground locations. Thanks to the development of technology this market expanded vastly as it s availability became easy to access to most and communications between sellers and buyers become safer and faster. This is thanks to the internet and great advances in computers. The buying and selling of illegal black market in drugs and pharmaceuticals now heavy depends on the internet. Most transactions and sellers are on the deep web, part of the internet a level beyond our regular use of google and such. This provides secure and confidential communication lines by encryption of computer IP addresses using Tor anonymizing software or web proxy to the Tor network (Van Hout, par 3). Another benefit of it is the Bitcoin digital currency which also helps ensure that financial transactions can not be traced. Through this process seller and buyers found an easier and safer way to do their business. It is because of the anonymity and safer way to buy that many Americans do turn to this site and others like it on the deep web. This can be seen through â€Å"comprehensive measurement a nalysis and site monitoring for a period of eight months during late 2011 and 2012 estimated total vendor revenue from public listings, as slightly over USD1.2 million per month, with approximately USD 92,000 perShow MoreRelatedMarket Change Essay722 Words   |  3 PagesTo analyze market change, we must analyze the declaration verbiage where Trump declared the opioid epidemic a national public health emergency. No additional funding will be made available for opioid crisis and while Trump emphasized his concern about illegal drugs from Mexico he failed to recognize the issue with legally prescribed opioids. So symbolically Trump declared the opioid epidemic a national emergency, he seemingly purposefully didn’t allocate funding and failed to mention that the majorityRead MoreThe Benefits Of The Black Market1316 Words   |  6 PagesKryslin Cotton English 1301 Professor Cain 23 November 2016 Under Ground Kings: The Benefits of the Black Market Why is there over 120 thousand people waiting on an organ transplant? Why are there 44 million uninsured people in the United States alone? Why is it that 1 in 10 americans cannot afford their medical medications? All simply answered by the fact that it’s all too expensive. The poverty level, according to USDA 2015, in the United States for a family of four is $24 thousand. With soRead MoreConspiracy Theories Are An Integral Part Of Society1332 Words   |  6 Pagesconspiracy theory at hand revolves around Purdue Pharmaceuticals (Purdue Pharma), and their release of opioids. Opium is a plant that was used from 1804 to now. 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Doping has been traced all the way back to 393 BC when Ancient Greeks used substances to improve theirRead MoreThe Drug Of The Pharmaceutical Industry1081 Words   |  5 PagesThe birth of pharmaceutical industry has increased the longevity of our lives in society and eradicated diseases such as chicken pox and hives, but has created an addiction to prescription drugs in America. The concept of prescription has made society to believe that taking pharmaceutical drugs comes without a consequence. Though these drugs come with consequence, the positive effects of the pharmaceutical industry helped eradicate diseases that would be a potential threat to our lively hood in today’sRead MoreMedical Applications Of Medical Marijuana933 Words   |  4 PagesAmerican society. There are all kinds of stereotypes and negative connotations associated with MM. Some believe that MM has no medical use. Others attribute marijuana itself to the use of harmful street narcotics which is commonly referred to as a gateway drug. It is important to understand all of the b enefits of MM that have been proven as well as the unfounded arguments made against it. MM has been proven to have many founded beneficial medical applications. Some proven MM uses are as follows:Read MoreHeroin And Its Effects On Heroin1101 Words   |  5 Pageswho have used some kind of drug. There are many people who have not had any contact with heroin users or if they have, don’t understand much about it. Using various sources about heroin to explain where it came from, how it is used, who uses it and how a person starts on the path towards heroin, preventing addiction, and global issues surrounding this drug. Although the topic of heroin is inexhaustible, it is my hope to spark reader’s curiosity. Knowledge of this drug might just help the readerRead MoreEssay about Should We Legalize Marijuana in Canada?1081 Words   |  5 Pagesthroughout the entire world. Despite being illegal in every country, marijuana remains the most widely used illicit drug in the world. The popularity of this drug is the cause for the continuous legalization debate, resulting in various legislations pertaining to the consumption of the substance. Every country has its own stance on the issue, however, the Netherlands has a unique policy on marijuana use: it is decriminalized, classified as a soft drug and possession is limited to 5 grams in public

The Grapes Of Wrath By Ma Joad - 1346 Words

Ma Joad: Keeping her family in line since 1939 In a time where women were considered inferior, The Grapes of Wrath uses secondary characters, specifically Ma Joad, to demonstrate a woman taking charge in a family setting, and the relationships of such a woman with others. Ma helps amplify the theme of feminism and women’s rights in different scenarios. Her relationships with Pa, her daughter Rose of Sharon, and even herself all convey different elements of an extraordinary leader and an amazing mother. Ma and Pa’s relationship throughout The Grapes of Wrath defies the idea of a normal couple in the era of the Dust Bowl. They are represented very much as equals through the conflicts their family has to face, contrary to other couples, where the husband is in charge. Ma takes the lead in many situations and Pa respects, and maybe even fears her opinions. Ma commandeers decision-making and often causes conflicts with her strong beliefs. This passage conveys the dynamic of their relationship very early on in the book: â€Å"Pa broke in, ‘But s’pose there just ain’t room?’ He had twisted his neck to look up at her, and he was ashamed. Her tone had made him ashamed. [...] She stopped, and Pa turned back, and his spirit was raw from the whipping.† (Steinbeck 132) Not only does Pa look to Ma for advice, but he also notices that she has a higher authority over the family than he does. It becomes obvious as the book goes on that he is not well equippe d to deal with the situations thatShow MoreRelatedThe Grapes Of Wrath By Ma Joad1401 Words   |  6 PagesMa Joad: Keeping her family in line since 1939 In a time where women were considered inferior, The Grapes of Wrath uses secondary characters, specifically Ma Joad, to demonstrate a woman taking charge in a family setting, and the relationships of such a woman with others. Ma helps amplify the theme of feminism and women’s rights in different scenarios. Her relationships with Pa, her daughter Rose of Sharon, and even herself all convey different elements of an extraordinary leader and an amazingRead MoreThe Grapes of Wrath: The Role of Ma Joad1252 Words   |  6 Pagesnovel, The Grapes of Wrath, author John Steinbeck presents the character Ma Joad who serves an important role as the rock that keeps the family together. The Joad family, apart from many families in Oklahoma, is forced to leave their homes in search of work and better opportunities; California not only leaves them in poverty but despair. But through it all Ma Joad is the leader of the family that exhibits selflessness in order to protect and secure her famil y. Ma Joad is the mother of the Joad familyRead More Unity of a Family Explored in The Grapes of Wrath Essay816 Words   |  4 PagesUnity of a Family Explored in The Grapes of Wrath nbsp; One would say that on a literal level The Grapes of Wrath by John Steinbeck is about the Joad familys journey to California during The Dust Bowl. However, it is also about the unity of a family and the concept of birth and death, both literal and abstract. Along with this, the idea of a family unit is explored through these births and deaths. nbsp; As can be seen in The Grapes of Wrath, the Joads are a very tight-knit family. YetRead MoreJohn Steinbeck s The Grapes Of Wrath And Jeannette Walls954 Words   |  4 Pageswho they will become. This is relevant in both books, John Steinbeck’s The Grapes of Wrath and Jeannette Walls’ The Glass Castle. Both the Joad and Walls families faced adversities but makes it through them stronger. The two families move from place to place and greatly struggle financially. The value of family and lessons that can be learned from them is prevalent in both novels. The attributes that enable both the Joad and Walls families to endure in the face of adversities are perseverance, faithRead MoreJohn Steinbeck s The Grapes Of Wrath And Jeannette Walls951 Words   |  4 Pageswho they will become. This is relevant in both books, John Steinbeck’s The Grapes of Wrath and Jeannette Walls’ The Glass Castle. Both the Joad and Walls families faced adversities but made it through t hem stronger. The two families move from place to place and greatly struggled financially. The value of family and lessons that can be learned from them is prevalent in both novels. The attributes that enabled both the Joad and Walls families to endure in the face of adversities are perseverance, faithRead MoreWeakness in Men in the Grapes of Wrath1216 Words   |  5 PagesWeakness in Men in The Grapes of Wrath Sexual inequality can be traced throughout history. Since centuries ago the male populations have been perceived as the ones with less weakness and flaws, they were almost even deemed as superior. Kings were often regarded as the chosen ones over the queens, additionally, in many locations including Greece and early America only male could vote. In The Grapes of Wrath by John Steinbeck, male characters of the Joad family; Pa, a collapsed leader, Uncle JohnRead MoreWeakness in Men in the Grapes of Wrath1210 Words   |  5 PagesWeakness in Men in The Grapes of Wrath Sexual inequality can be traced throughout history. Since centuries ago the male populations have been perceived as the ones with less weakness and flaws, they were almost even deemed as superior. Kings were often regarded as the chosen ones over the queens, additionally, in many locations including Greece and early America only male could vote. In The Grapes of Wrath by John Steinbeck, male characters of the Joad family; Pa, a collapsed leader, Uncle JohnRead MoreThe Grapes of Wrath by John Steinbeck Essay1408 Words   |  6 Pages The Grapes of Wrath was written by John Steinbeck, in 1929. Steinbeck was born on February 27, 1902, in Salinas, California. Steinbeck did not like to narrate any of his novels in which he had no background information in. That is why he would often live the life of his characters before he wrote his novels or short stories. So in preparation for The Grapes of Wrath he went to Oklahoma, joined some migrants and rode with them to California. The Grapes of Wrath starts with Tom Joad, the main characterRead MoreThe Grapes Of Wrath By John Steinbeck1604 Words   |  7 Pagesdesperation and fright, thousands more stood up in the face of terror and took their place of power. In the case of John Steinbeck’s novel The Grapes of Wrath, these everyday heroes were women. By intermingling themes of nurture and power, portrays a shift toward matriarchal structure in the Great Depression era. Steinbeck first introduces the power structures of the Joad family just before they set off on their journey to California. The squatter’s circle not only introduces the land as a source of powerRead MoreCharacter Analysis on Nunnally Johnson in The Grape of Wrath679 Words   |  3 PagesThe Grape of Wrath is one of the best known representations of the depression and the things that people went through. It focuses on the Joad family, a small family that is forced out of their home. Because of the large family they have with them, they have to head west in hopes of finding jobs. After a long difficult journey, the finally reach California after finding a bill looking for workers. They go through many different trials while the men try to find jobs, and the son, Tom Joad is haunted

Michelangelo by Rhys Carpenter Essay Example For Students

Michelangelo by Rhys Carpenter Essay I Stern and grim-visaged, gaunt, and dark of gaze, Time crouches in the outer-world of night Amid the shifting and entangled maze Of dusk and star-shine and half-lightless light, And with strong fingers moulds the unformed clay, Ruling the refluence of night and day With shape of sun and satellite. All men he fashions and all living things, All aspiration and all great desire, The might of conquerors, the strength of kings, The universal forces, good or dire, The star dust blown through windy heights of space, The glimmer from the utmost bounds of place, The thunderous comet flight of fire. One dream he holds forever in his eyes And vainly strives to fashion with his hands, A wonder world of storm unclouded skies And mystically Spring encompassed lands, A vision of all men become as Gods, Unbroken with despair, unbowed by rods, Freed of all tyrants subtle bands. Ever his hands are set within the clay To mould therein some flawless masterpiece, Some image strong and perfect for alway ; Yet ever, when creative fingers cease Their toil at length and Time beholds the deed, He knows it faulty, as a rotted reed Whereon no lips shall ever play. Therefore all things are shattered by Times will, And dust, made clay, crumbles again to dust, And nought endures forever, good or ill, Not joy nor pain, not love nor bitter lust, But all things pass and are forgotten all, Like brown and sear frost-stricken leaves that fall Before the winter winds first gust. Yet is not all in vain, for oftenwhile Beneath the hands of Time some soul more fair Fulfils existence without taint or guile And sets his feet upon the upward Stair. These are the artists of the world, whose breath Blows on the spark of shifting life and death Until the beacon fires upflare. So wrought the hands of Time and fashioned One And bade him live and move among mankind And gave him sight of star and moon and sun And cognizance of passion strong and blind, Of visions high and fearless, and of dreams More strange and fair than glimpse of sunless streams Or phantom voices of the wind. Gazing upon this child of his dim brain Time saw him toiling on the earth below Through pain to splendid hope, through hope to pain, Beheld strange wonders from his dreaming grow, Beheld men marvel at him when they saw, Fearless and naked, without stain or flaw, The works of Michelangelo. II We gaze on life as one who holds a glass Across whose surface hasten restless gleams, Where dim processionals half hidden pass Through lands where no full-flooded daylight streams. We know not what we see nor by what breath The mirrors face is clouded as with death; All is but as a world of dreams. We are engirt with mystery; our way Is fraught with shadow: from amazed eyes We watch lifes ocean with its flux and sway And of its hidden depths have no surmise. All men alike are brought forth frail and weak, With limbs that fail them, lips that cannot speak, And strength that serves tut sorry wise, Yet each man moveth into solitude And none shall know what thoughts his hands obey, Nor with what might his visions are imbued, Nor on what height his feet tread out their way. Imperishable thought, immortal will Their unknown course foreorder and fulfil And no man sees what path they stray. How shall we know, then, with what ardors heat Lived, grew and labored Michelangelo, Upon what upward hills he set his feet, How thought and dreamed ? Alas, how shall we know ? For he that stoopeth at the deep streams brink May only from the idle surface drink And knoweth not the hidden flow. And with what thoughts did he at table sit Within the house of that de Medici Among whose praises foremost it is writ That he foreknew the sculptor that should be; How strove he with the visions that assailed His growing power, how triumphed and how failed, How prospered in his artistry? Poetry EssayFalse lights beguiled him never, in the day He saw the sun and knew no lesser beam, Within the night glittered the stars alway With steadfast and unalterable gleam. What need to follow marsh-lights of the earth? Across the heavens immeasurable girth The vast eternal starways stream. No lanterns of the deep, unlighted fen, No faithless lure across the floorless sedge Led him within the kingdom of lost men Where rules the Marsh-king. At the pools black edge He stood unmoved and watched the shifting light That strove to draw him down to endless night In depths where no mans net may dredge. False passions held him not, nor stain of lust; He knew not envy and he kept unknown The sight of them who ceaselessly upthrust Hates Gorgon head, turning the world to stone. He lived in silence, seeking no mans praise, And none might turn him from his changeless ways, He wrought unresting, and alone. All Italy was darkened when he died And Florence was a city without light; All men laid from them jealousy and pride To praise this man departed from their sight ; And ever one unto another said, The last great sculptor of the world is dead, The last great soul hath taken flight. V Beyond all worlds within the thought of man, Time sits before his ceaseless task and turns The stars that, too, endure but for a span, The light that but for some short cycle burns. His hands destroy all things, his hands create All things but to destruction: not in hate But sorrow, each new toil he spurns. St. Peters dome shall one day be no more, The ceilings of the Sistine Chapel fade And all its splendor with dim mould run oer And all its lights be darkened into shade, The David shall be stricken and the tomb Of San Lorenzo visited with gloom, Marble and dust be equal made; And men of some strange other race than ours Shall wander in the alien hills of Borne, And where St. Peters was shall blossom flowers To hide the ruins of a shattered dome; Then fame of Michelangelo shall be As far-off clamor of an unknown sea, As whisper of the wind-swept foam. Peace ! peace ! against immutable decree Strive not in idle battle, for thy sword Shall shiver into shards, and Destiny Oerrun the world plain with her phantom horde. What knowledge hast thou of the Faultless Plan, What vision of the purposes of man, That thou shouldst turn against thy lord? Thou canst not say unto what final end, What triumph or what sorrowful despair, Thine own life moves and thy poor efforts tend, Or whether thine own deeds are false or fair. And if of this mans toil no stone remain, Canst thou yet say that he has wrought in vain With visions woven out of air? For genius is not as the lightless spheres That move forever round one central sun In changeless motion through unchanging years And must alway return whence they begun, But as some splendid flame-enveloped star Drawn inward from dusk outer-worlds afar, Whose coming is foreseen of none : And if the sun grow cold and earths that move Forever in one steadfast orbits reign Be lost in shadow, shalt thou therefor prove No limit to the shadowlands domain, Or say there is no space transcending space? Nay; set no mournful issue to thy race; Genius has never been in vain ; Through thronging pathways where dull planets turn It moves upon the fierce wings of its flight Till full against the sun its passions burn, Then wheels and thunders outward into night, Beyond the furthest planetary spheres, Beyond the cycles of the changing years, Into unfurrowed fields of light. Rhys Carpenter.

Evaluation Researching New Zealand Natural â€Myassignmenthelp.Com

Question: Discuss About The Evaluation Researching New Zealand Natural? Answer: Introduction New Zealand Natural is an Auckland, New Zealand based company of premium ice creams with its presence in the global market through their franchise network. The company has products of ice cream, smoothie, and frozen yoghurt, and has franchises in Thailand, New Zealand, Australia, and others. In 1984, the company started its business as a small creamery at Christchurch New Zealand and became famous as they are using no artificial flavors and colors. Rael Polivnick, the founder of the company, saw the potential of this business and bought the rights to open the very first New Zealand Natural Store at the famous Bondi Beach in Sydney ("History - New Zealand Natural", 2017). According to the given scenario, it has been observed that temperature of person, place, and the products affect the buying behavior of the customers and companies need to change their marketing strategies accordingly. This essay has been attempted to identify the possible implications on marketing strategies of New Zealand Natural by some strategic tools based on research. The role of metrics indicators in managing the marketing strategies of the company has been studied to figure out some of the suitable metrics for New Zealand Natural. Furthermore, the essay also reflects the complexities of developing the marketing strategies and their differentiation on the basis of the organization size. The essay also identifies the professional standards of the practices that are followed within the organization. Possible Implications on Marketing Strategies There can be many implications of marketing strategies of Naturals. Example, the value chain network that utilizes the marketing strategies can affect the overall sales department The advertisements campaign, that are used for the company can extend on the emotions that are attached on buying an ice cream. This perceptiveness of the customer must match the core idea of the campaign, thus, it can be successful in communicating the real ideas to the customers (Ogunlana, 2010). The advertising campaigns of this organization should be done in consideration of global customers. The global customers that form most of the revenue percentage gained the customers. It is of utmost importance, that the customer must be taught of the value they are going to perceive in their purchased product (Hallbck Gabrielsson, 2013). The social media campaign used for the products are also needs to be customized in every possible way. Customization needs less control over standardization, which needs to be considered. The behavioral aspect of the customer is also affected by the message they receive from the front-end function of the outlets (Beatham, 2013). It cannot be denied that Ice cream is one of the most emotional objects of customers life related to warm satisfaction that they receive after having it. If the satisfaction is everlasting the repurchase and recognition rate of the product increases. Thus portraying this in the media campaigns is very important. Ansoffs Product-Market Growth Matrix The Ansoff matrix was introduced by Igor Ansoff. It is a vital tool in strategic planning as it helps organizations in identifying their growth through the strategy of diversification and intensification that help in achieving growth by specific amendments in the existing business strategy of the company (Mhurchu et al., 2016). According to Ansoff model, there are four different possible strategies: Market Penetration, Product Development, Market Development, and Diversification. Market Penetration Strategy: In this strategy, existing products are used to achieve growth in existing market. New Zealand Naturals market penetration strategy is to achieve growth of customer base in the market by setting up more number of stores in the market as well as places such as airports, hospitals, schools, highways etc. with entire range of products, through intensive distribution in order to reach every potential and existing customers. Market Development Strategy: In this strategy, business is created by developing fresh markets while continuing in existing products. New Zealand Natural is trying to capture unexplored and new sectors without developing new products (Mhurchu et al., 2016). New Zealand Natural has started to shift its focus to new and potential markets such as rural areas and small towns, the market of sugar-free products for health conscious and diabetic people. Product Development Strategy: In this strategy, new products are developed for the customer base already existing. New Zealand Natural has made vast use of this strategy in capitalization by consistently introducing new products. Diversification Strategy: Diversification strategies are vital for future growth opportunities of a company. Diversification is successful for the launching of a new product in the new market and helps in providing growth opportunities for the future. Since diversification involves the stepping of the company into a market with unknown parameters, it is observed as a high-risk strategy. New Zealand Natural has felt the need of increasing its presence in various markets and have introduced many new strategies to cover the entire market. BCG Matrix BCG Matrix application on a brand helps in identifying the products which act as organizations revenue source (Cakir Balagtas, 2014). Further, it also helps in figuring out those products which have negligible chances of growth in future to stand in constantly changing trends of the industry. The BCG Matrix for New Zealand Natural is given below: Cash Cows: The products that have high market share and sold in a fully developed industry where future growth is not expected are known as Cash Cows. Cash Cows are used by the companies make revenues while being benefited by the products profitability as the low investment are needed for these products. Stars: The products with high market share and growth potential in the future are termed as Stars in BCG Matrix. The dynamics of the industry support growth when the industry itself is in development phase (Cakir Balagtas, 2014). Companies observe these products as potential Cash Cows considering the prospects of growth. Question Marks: The products that are expected to see future growth in market share are termed as Question Marks. These are named as the Question Mark because these products can either successfully become a Star, or may become the constant source of loss. If the issues are managed properly, the products get enough room for growth in the market resulting in growth potential for the company. However, incorrect management of the issues can have negative effects on the products market share growth. Dogs: The products with low market share and limited chances of growth in business for the organization are termed as Dogs. The lower chance of success act as an indicator of careful decision-making by the management for investing in the product since much benefit is not offered by thos SWOTs SW SWOTs SW helps in analysing strengths and weaknesses of the company in the existing business environment in order to make suitable strategies such that strengths can be utilized for making profits while weaknesses can be worked out to prevent from losses. Strengths: These are the business areas in which the company excels and can potentially bring in profits. New Zealand Natural Ice Cream has the competitive advantage of great brand value in the market because of its quality products (Ryan, 2016). The products have been proven best in the industry by winning several awards every year. The products are accompanied by an image of being premium and for health conscious people. Products have been franchised to different countries using different approaches while maintaining the same standard of the brand. Attractive product packaging is also considered as one of their major strengths. Weaknesses: These are the business areas which adds to the negative growth of the organization. New Zealand Natural Ice Cream also has certain weak business areas which should be improved in order to enjoy continuous growth in the market. These business areas include lacking distribution system for the retailers, inconsistent manufacturing and etc. SWOTs OT SWOTs OT helps in analysing the opportunities and threats for the companies in the existing business environment which may affect the business in the future in order to amend the future business goals as per the analysis so that future growth is ensured. Opportunities: These are those potential aspects of the business which seems to be helping the company in the future. New Zealand Natural Ice Cream has the opportunity of launching the products in any price range as they are already perceived as the premium quality provider of products (Solomon, 2014). Threats: These are those potential aspects of the business which seems to be impacting the business negatively in the future. Threats to New Zealand Natural Ice Cream in sustaining the business include strong competition in the market and inefficient distribution system which are disturbing the reach of the products to the potential customer. Strategic Recommendations for New Zealand Natural Now, on the basis of the four strategic tools and the given scenario, three major implications have been observed as outcomes that can affect the marketing strategy of the business which are given below: Increasing online presence the social media tool must be sued to its highest efficiency. The companys website has appeared to be attractive but relevance is low in this site. From a point of view of information shared, they come short on that. Integration of online media tool and data repository the metrics that are used in the company will be more effective if they are backed by the data repository system. The key performance indicators are needed to measure but the data storage of the customers increases the efficiency of the sales department (Ogunlana, 2012). Treating the wide range of product and managing the different distribution channels will be easy if the data efficiency and effectiveness is maximised. Moreover, the conversion rate is also increased by social media marketing. Building value based relationship with distribution channel - the distributor that are associated with them needs to perceive the great value that the company has in the global market. This will help the company in strategise the partnering implication and integrating backwardly in the future. Structuring strong network global business the company reputation and brand image depends on the efficiency of the network channel they uses. Distribution channels that have good records of past in their local or regional areas must be explored and then decisions must be taken based on that. Diversification - the diversification strategy in the desserts business units can give them an advantage of increasing their presence as bakery specialists and enhancing the value chain networks that they operate on. Role of Metrics Indicators in Managing Marketing Strategies Marketing performance metrics or KPIs (key performance indicators) are not only useful for marketing professionals, but also for the executives from different non-marketing fields. All the upper-level employees such as the vice president of sales or chief executive officer of the senior management of the company require marketing KPIs to implement the marketing activities and investments to observe the impact on the company'sbottom line. This is mainly important for making the companies marketingbudgetsduring negative situations such as economic downturns, mergers, and downsizing. In addition, performance metrics help in meeting customers needs, setting up specific business goals, being proactive in the market, and completely fusing advertising into the business purpose. The metrics those are useful for marketing are in the departments of channel distribution of different business units and media handling. The whole point of using this metrics is to move toward the annual goal of the company, it also help in gain a logical progress report and gaining the insights on sales evaluation. This metrics are helpful in building the brand equity and increasing the market share, market return, and customer profitability. After all, the complex process of tracking the customer segment is needed for building a better relationship and customer acquisition. The metrics indicators that are used in the marketing are solely for the usage of measuring performance. The huge database that is gathered from customers personal information to their taste and preference is for the purpose of the help of using it in the further purchase of the Companys products by prospective customers. There are certain parameters that are usually used in measuring these marketing strategies , which are discussed below. Suitable Metrics for New Zealand Natural Marketing Strategies There are 9 metrics traditionally used in measuring the key performance indicators, which is used to develop strategies. Naturals is an organization, which is based on Newzealand and operates all over the worlds major cities and metropolitans by using franchise models. Some metrics is essential for the companys growth and efficient marketing strategies Cost to generate traffic - as it is operating wholly based on supply-channel operations, there must be some investment used to generate the multichannel traffic. This can be done by using different resources. Outsourcing the distribution agencies, which uses the frachise cooperation, is of utmost importance. The technical support also comes under the cost of investments to generate the traffic of the customers. Multi channel user needs to track the cost used in different marketing tools. Marketing spending metrics The cost per acquisition of new customers are measured in the metrics. New customer acquisition is said to be five times more expensive than retaining an old customers (Cramer, 2016). New-Zealand Naturals ice cream comes under the luxury item that the customers spends from their income. So it is not easy to retain a customer if the necessary value of money spend in the luxury item is not similarly perceived in the customers eye. Again, the incremental spending if not recovered by the Return on Investment simultaneously, it can affect on the whole budget. Visitors acquisition KPI is having a retail chain has its own advantage and disadvantages. The sales funnel is calculated based on conversion rate of visitors (Parmenter, 2015). The online visitors measurement is easy to calculate but having a parameter for physical stores are important. There are some observations that needs to be looked upon, like visitors numbers, sources of the visitors coming, unique visitor classification. Tracking the sources and using the reporting tools are easy. Buyer metrics - frequency of buying or retaining customers is calculated in this metrics system. This values are Average Order Value (Beatham, 2013). This helps in understanding the different customer levels. It also makes them easy to compare the different segment of customers. The market share and equity is derived after that which helps in calculating Customer Lifetime Value (CLV). This metrics includes all the top and bottom line parameters of sales. Naturals being dependent on the supply chain management and logistics capability of the companies that are associated with them through different channels, needs to integrate a reliable data management system. Complexities in Developing Marketing Strategies While developing the marketing strategies for the businesses, the management faces a lot of complexities which differ according to the size of the company. Following are some of the complexities in the development of marketing strategies: (a) Demand Determination: Large businesses such as New Zealand Natural face a lot of difficulty in determining the demand for the product in the market. Since the products in large businesses are generally divided into three categories, first category of products are for those who get satisfies with the basics and do not have any preferences, second category of products are priced at medium range that is easily affordable for the high-income groups and quite premium for low-income groups and the last category of products are for high-income groups only that is unaffordable for even middle-income groups (Venugopal Vishwanathan, 2017). While making the marketing strategies, the company has to identify varying demands of the product according to the area. (b) Varying Localities: The marketing strategies formed can easily be implemented and communicated to the people in the urban areas through various modes such as advertising campaigns, radio channels, newspaper advertisements, etc. However, in rural areas, it is harder for the companies to use these techniques for reaching them. Thus requiring them to be more careful while strategizing and planning. Small businesses, on the other hand, can easily market their products effectively in the surrounding market because of the smaller market size of these businesses. (c) Focusing the Essentials: Essentials of a product will differ for the people on the basis of their income, community, locality and other different factors. The low-income group will buy the ice cream with a purpose of eating something frozen and sweet, the middle income group will add the preference of flavor to the purpose of buying it, while the higher income group will also consider the freshness, richness, and other such preferences (Mone et al., 2013). The larger the business, the larger market they will cover which is directly proportional to the variety of people expecting to fulfil different types of essentials from the product, Whereas small business will focus on fulfilling the expectations of smaller markets with the lesser variety of people. Professional Standard of Practices within the Organization The standard of practices followed in the New Zealand Natural is very professional as they have made commitments which take care of all of their retail customers, their franchisees, their caf and restaurant operators, and their staff. The commitment to the retail customers involves practices which make them feel good via pleasurable and fun experiences by offering them exceptional quality products that are tasteful ("Know Us - New Zealand Natural", 2017). Commitments to the franchisees include the practices that can provide a retail system which is comprehensive with professional services and supports so as to get benefited from an international chain that is well branded to help the individuals to become successful retailers. For restaurant caf operators their commitment includes practices that involve the distribution of products with quality through impressive support and service that can add value to the businesses. For their staff, commitment includes practices which can offer an environment that increases personal growth, team spirit, and job satisfaction. Conclusion On the basis of above discussion, it can be concluded that New Zealand Natural had successfully implemented its marketing strategies in order to foster positive growth by using the brand image, rich taste, and premium quality. 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