The Black Market Of Illegal Drugs And Pharmaceuticals

America is the home of the free and one of the world largest countries on all fronts whether it is economical, industrial, medical and countless more. It is home to all types of markets which thrive within its borders. One of the largest markets in the world and in the United States is the drug and medical market. It is a multi-billion dollar market that serves countless people but is Americans abusing this market? There are definitely many sides to this enormous market but the part that greatly deals with the abuse is the black market that is built are the illegal sales and use of illegal drugs and pharmaceuticals. This black market is heavily abused by Americans today but it is not a new concept to us. This black market†¦show more content†¦As profits soared so did the sophistication of the market as well. It no longer is dependent on solely making sales off the streets and in underground locations. Thanks to the development of technology this market expanded vastly as it s availability became easy to access to most and communications between sellers and buyers become safer and faster. This is thanks to the internet and great advances in computers. The buying and selling of illegal black market in drugs and pharmaceuticals now heavy depends on the internet. Most transactions and sellers are on the deep web, part of the internet a level beyond our regular use of google and such. This provides secure and confidential communication lines by encryption of computer IP addresses using Tor anonymizing software or web proxy to the Tor network (Van Hout, par 3). Another benefit of it is the Bitcoin digital currency which also helps ensure that financial transactions can not be traced. Through this process seller and buyers found an easier and safer way to do their business. It is because of the anonymity and safer way to buy that many Americans do turn to this site and others like it on the deep web. This can be seen through â€Å"comprehensive measurement a nalysis and site monitoring for a period of eight months during late 2011 and 2012 estimated total vendor revenue from public listings, as slightly over USD1.2 million per month, with approximately USD 92,000 perShow MoreRelatedMarket Change Essay722 Words   |  3 PagesTo analyze market change, we must analyze the declaration verbiage where Trump declared the opioid epidemic a national public health emergency. No additional funding will be made available for opioid crisis and while Trump emphasized his concern about illegal drugs from Mexico he failed to recognize the issue with legally prescribed opioids. So symbolically Trump declared the opioid epidemic a national emergency, he seemingly purposefully didn’t allocate funding and failed to mention that the majorityRead MoreThe Benefits Of The Black Market1316 Words   |  6 PagesKryslin Cotton English 1301 Professor Cain 23 November 2016 Under Ground Kings: The Benefits of the Black Market Why is there over 120 thousand people waiting on an organ transplant? Why are there 44 million uninsured people in the United States alone? Why is it that 1 in 10 americans cannot afford their medical medications? All simply answered by the fact that it’s all too expensive. The poverty level, according to USDA 2015, in the United States for a family of four is $24 thousand. With soRead MoreConspiracy Theories Are An Integral Part Of Society1332 Words   |  6 Pagesconspiracy theory at hand revolves around Purdue Pharmaceuticals (Purdue Pharma), and their release of opioids. Opium is a plant that was used from 1804 to now. 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Doping has been traced all the way back to 393 BC when Ancient Greeks used substances to improve theirRead MoreThe Drug Of The Pharmaceutical Industry1081 Words   |  5 PagesThe birth of pharmaceutical industry has increased the longevity of our lives in society and eradicated diseases such as chicken pox and hives, but has created an addiction to prescription drugs in America. The concept of prescription has made society to believe that taking pharmaceutical drugs comes without a consequence. Though these drugs come with consequence, the positive effects of the pharmaceutical industry helped eradicate diseases that would be a potential threat to our lively hood in today’sRead MoreMedical Applications Of Medical Marijuana933 Words   |  4 PagesAmerican society. There are all kinds of stereotypes and negative connotations associated with MM. Some believe that MM has no medical use. Others attribute marijuana itself to the use of harmful street narcotics which is commonly referred to as a gateway drug. It is important to understand all of the b enefits of MM that have been proven as well as the unfounded arguments made against it. MM has been proven to have many founded beneficial medical applications. Some proven MM uses are as follows:Read MoreHeroin And Its Effects On Heroin1101 Words   |  5 Pageswho have used some kind of drug. There are many people who have not had any contact with heroin users or if they have, don’t understand much about it. Using various sources about heroin to explain where it came from, how it is used, who uses it and how a person starts on the path towards heroin, preventing addiction, and global issues surrounding this drug. Although the topic of heroin is inexhaustible, it is my hope to spark reader’s curiosity. Knowledge of this drug might just help the readerRead MoreEssay about Should We Legalize Marijuana in Canada?1081 Words   |  5 Pagesthroughout the entire world. Despite being illegal in every country, marijuana remains the most widely used illicit drug in the world. The popularity of this drug is the cause for the continuous legalization debate, resulting in various legislations pertaining to the consumption of the substance. Every country has its own stance on the issue, however, the Netherlands has a unique policy on marijuana use: it is decriminalized, classified as a soft drug and possession is limited to 5 grams in public

The Grapes Of Wrath By Ma Joad - 1346 Words

Ma Joad: Keeping her family in line since 1939 In a time where women were considered inferior, The Grapes of Wrath uses secondary characters, specifically Ma Joad, to demonstrate a woman taking charge in a family setting, and the relationships of such a woman with others. Ma helps amplify the theme of feminism and women’s rights in different scenarios. Her relationships with Pa, her daughter Rose of Sharon, and even herself all convey different elements of an extraordinary leader and an amazing mother. Ma and Pa’s relationship throughout The Grapes of Wrath defies the idea of a normal couple in the era of the Dust Bowl. They are represented very much as equals through the conflicts their family has to face, contrary to other couples, where the husband is in charge. Ma takes the lead in many situations and Pa respects, and maybe even fears her opinions. Ma commandeers decision-making and often causes conflicts with her strong beliefs. This passage conveys the dynamic of their relationship very early on in the book: â€Å"Pa broke in, ‘But s’pose there just ain’t room?’ He had twisted his neck to look up at her, and he was ashamed. Her tone had made him ashamed. [...] She stopped, and Pa turned back, and his spirit was raw from the whipping.† (Steinbeck 132) Not only does Pa look to Ma for advice, but he also notices that she has a higher authority over the family than he does. It becomes obvious as the book goes on that he is not well equippe d to deal with the situations thatShow MoreRelatedThe Grapes Of Wrath By Ma Joad1401 Words   |  6 PagesMa Joad: Keeping her family in line since 1939 In a time where women were considered inferior, The Grapes of Wrath uses secondary characters, specifically Ma Joad, to demonstrate a woman taking charge in a family setting, and the relationships of such a woman with others. Ma helps amplify the theme of feminism and women’s rights in different scenarios. Her relationships with Pa, her daughter Rose of Sharon, and even herself all convey different elements of an extraordinary leader and an amazingRead MoreThe Grapes of Wrath: The Role of Ma Joad1252 Words   |  6 Pagesnovel, The Grapes of Wrath, author John Steinbeck presents the character Ma Joad who serves an important role as the rock that keeps the family together. The Joad family, apart from many families in Oklahoma, is forced to leave their homes in search of work and better opportunities; California not only leaves them in poverty but despair. But through it all Ma Joad is the leader of the family that exhibits selflessness in order to protect and secure her famil y. Ma Joad is the mother of the Joad familyRead More Unity of a Family Explored in The Grapes of Wrath Essay816 Words   |  4 PagesUnity of a Family Explored in The Grapes of Wrath nbsp; One would say that on a literal level The Grapes of Wrath by John Steinbeck is about the Joad familys journey to California during The Dust Bowl. However, it is also about the unity of a family and the concept of birth and death, both literal and abstract. Along with this, the idea of a family unit is explored through these births and deaths. nbsp; As can be seen in The Grapes of Wrath, the Joads are a very tight-knit family. YetRead MoreJohn Steinbeck s The Grapes Of Wrath And Jeannette Walls954 Words   |  4 Pageswho they will become. This is relevant in both books, John Steinbeck’s The Grapes of Wrath and Jeannette Walls’ The Glass Castle. Both the Joad and Walls families faced adversities but makes it through them stronger. The two families move from place to place and greatly struggle financially. The value of family and lessons that can be learned from them is prevalent in both novels. The attributes that enable both the Joad and Walls families to endure in the face of adversities are perseverance, faithRead MoreJohn Steinbeck s The Grapes Of Wrath And Jeannette Walls951 Words   |  4 Pageswho they will become. This is relevant in both books, John Steinbeck’s The Grapes of Wrath and Jeannette Walls’ The Glass Castle. Both the Joad and Walls families faced adversities but made it through t hem stronger. The two families move from place to place and greatly struggled financially. The value of family and lessons that can be learned from them is prevalent in both novels. The attributes that enabled both the Joad and Walls families to endure in the face of adversities are perseverance, faithRead MoreWeakness in Men in the Grapes of Wrath1216 Words   |  5 PagesWeakness in Men in The Grapes of Wrath Sexual inequality can be traced throughout history. Since centuries ago the male populations have been perceived as the ones with less weakness and flaws, they were almost even deemed as superior. Kings were often regarded as the chosen ones over the queens, additionally, in many locations including Greece and early America only male could vote. In The Grapes of Wrath by John Steinbeck, male characters of the Joad family; Pa, a collapsed leader, Uncle JohnRead MoreWeakness in Men in the Grapes of Wrath1210 Words   |  5 PagesWeakness in Men in The Grapes of Wrath Sexual inequality can be traced throughout history. Since centuries ago the male populations have been perceived as the ones with less weakness and flaws, they were almost even deemed as superior. Kings were often regarded as the chosen ones over the queens, additionally, in many locations including Greece and early America only male could vote. In The Grapes of Wrath by John Steinbeck, male characters of the Joad family; Pa, a collapsed leader, Uncle JohnRead MoreThe Grapes of Wrath by John Steinbeck Essay1408 Words   |  6 Pages The Grapes of Wrath was written by John Steinbeck, in 1929. Steinbeck was born on February 27, 1902, in Salinas, California. Steinbeck did not like to narrate any of his novels in which he had no background information in. That is why he would often live the life of his characters before he wrote his novels or short stories. So in preparation for The Grapes of Wrath he went to Oklahoma, joined some migrants and rode with them to California. The Grapes of Wrath starts with Tom Joad, the main characterRead MoreThe Grapes Of Wrath By John Steinbeck1604 Words   |  7 Pagesdesperation and fright, thousands more stood up in the face of terror and took their place of power. In the case of John Steinbeck’s novel The Grapes of Wrath, these everyday heroes were women. By intermingling themes of nurture and power, portrays a shift toward matriarchal structure in the Great Depression era. Steinbeck first introduces the power structures of the Joad family just before they set off on their journey to California. The squatter’s circle not only introduces the land as a source of powerRead MoreCharacter Analysis on Nunnally Johnson in The Grape of Wrath679 Words   |  3 PagesThe Grape of Wrath is one of the best known representations of the depression and the things that people went through. It focuses on the Joad family, a small family that is forced out of their home. Because of the large family they have with them, they have to head west in hopes of finding jobs. After a long difficult journey, the finally reach California after finding a bill looking for workers. They go through many different trials while the men try to find jobs, and the son, Tom Joad is haunted

Michelangelo by Rhys Carpenter Essay Example For Students

Michelangelo by Rhys Carpenter Essay I Stern and grim-visaged, gaunt, and dark of gaze, Time crouches in the outer-world of night Amid the shifting and entangled maze Of dusk and star-shine and half-lightless light, And with strong fingers moulds the unformed clay, Ruling the refluence of night and day With shape of sun and satellite. All men he fashions and all living things, All aspiration and all great desire, The might of conquerors, the strength of kings, The universal forces, good or dire, The star dust blown through windy heights of space, The glimmer from the utmost bounds of place, The thunderous comet flight of fire. One dream he holds forever in his eyes And vainly strives to fashion with his hands, A wonder world of storm unclouded skies And mystically Spring encompassed lands, A vision of all men become as Gods, Unbroken with despair, unbowed by rods, Freed of all tyrants subtle bands. Ever his hands are set within the clay To mould therein some flawless masterpiece, Some image strong and perfect for alway ; Yet ever, when creative fingers cease Their toil at length and Time beholds the deed, He knows it faulty, as a rotted reed Whereon no lips shall ever play. Therefore all things are shattered by Times will, And dust, made clay, crumbles again to dust, And nought endures forever, good or ill, Not joy nor pain, not love nor bitter lust, But all things pass and are forgotten all, Like brown and sear frost-stricken leaves that fall Before the winter winds first gust. Yet is not all in vain, for oftenwhile Beneath the hands of Time some soul more fair Fulfils existence without taint or guile And sets his feet upon the upward Stair. These are the artists of the world, whose breath Blows on the spark of shifting life and death Until the beacon fires upflare. So wrought the hands of Time and fashioned One And bade him live and move among mankind And gave him sight of star and moon and sun And cognizance of passion strong and blind, Of visions high and fearless, and of dreams More strange and fair than glimpse of sunless streams Or phantom voices of the wind. Gazing upon this child of his dim brain Time saw him toiling on the earth below Through pain to splendid hope, through hope to pain, Beheld strange wonders from his dreaming grow, Beheld men marvel at him when they saw, Fearless and naked, without stain or flaw, The works of Michelangelo. II We gaze on life as one who holds a glass Across whose surface hasten restless gleams, Where dim processionals half hidden pass Through lands where no full-flooded daylight streams. We know not what we see nor by what breath The mirrors face is clouded as with death; All is but as a world of dreams. We are engirt with mystery; our way Is fraught with shadow: from amazed eyes We watch lifes ocean with its flux and sway And of its hidden depths have no surmise. All men alike are brought forth frail and weak, With limbs that fail them, lips that cannot speak, And strength that serves tut sorry wise, Yet each man moveth into solitude And none shall know what thoughts his hands obey, Nor with what might his visions are imbued, Nor on what height his feet tread out their way. Imperishable thought, immortal will Their unknown course foreorder and fulfil And no man sees what path they stray. How shall we know, then, with what ardors heat Lived, grew and labored Michelangelo, Upon what upward hills he set his feet, How thought and dreamed ? Alas, how shall we know ? For he that stoopeth at the deep streams brink May only from the idle surface drink And knoweth not the hidden flow. And with what thoughts did he at table sit Within the house of that de Medici Among whose praises foremost it is writ That he foreknew the sculptor that should be; How strove he with the visions that assailed His growing power, how triumphed and how failed, How prospered in his artistry? Poetry EssayFalse lights beguiled him never, in the day He saw the sun and knew no lesser beam, Within the night glittered the stars alway With steadfast and unalterable gleam. What need to follow marsh-lights of the earth? Across the heavens immeasurable girth The vast eternal starways stream. No lanterns of the deep, unlighted fen, No faithless lure across the floorless sedge Led him within the kingdom of lost men Where rules the Marsh-king. At the pools black edge He stood unmoved and watched the shifting light That strove to draw him down to endless night In depths where no mans net may dredge. False passions held him not, nor stain of lust; He knew not envy and he kept unknown The sight of them who ceaselessly upthrust Hates Gorgon head, turning the world to stone. He lived in silence, seeking no mans praise, And none might turn him from his changeless ways, He wrought unresting, and alone. All Italy was darkened when he died And Florence was a city without light; All men laid from them jealousy and pride To praise this man departed from their sight ; And ever one unto another said, The last great sculptor of the world is dead, The last great soul hath taken flight. V Beyond all worlds within the thought of man, Time sits before his ceaseless task and turns The stars that, too, endure but for a span, The light that but for some short cycle burns. His hands destroy all things, his hands create All things but to destruction: not in hate But sorrow, each new toil he spurns. St. Peters dome shall one day be no more, The ceilings of the Sistine Chapel fade And all its splendor with dim mould run oer And all its lights be darkened into shade, The David shall be stricken and the tomb Of San Lorenzo visited with gloom, Marble and dust be equal made; And men of some strange other race than ours Shall wander in the alien hills of Borne, And where St. Peters was shall blossom flowers To hide the ruins of a shattered dome; Then fame of Michelangelo shall be As far-off clamor of an unknown sea, As whisper of the wind-swept foam. Peace ! peace ! against immutable decree Strive not in idle battle, for thy sword Shall shiver into shards, and Destiny Oerrun the world plain with her phantom horde. What knowledge hast thou of the Faultless Plan, What vision of the purposes of man, That thou shouldst turn against thy lord? Thou canst not say unto what final end, What triumph or what sorrowful despair, Thine own life moves and thy poor efforts tend, Or whether thine own deeds are false or fair. And if of this mans toil no stone remain, Canst thou yet say that he has wrought in vain With visions woven out of air? For genius is not as the lightless spheres That move forever round one central sun In changeless motion through unchanging years And must alway return whence they begun, But as some splendid flame-enveloped star Drawn inward from dusk outer-worlds afar, Whose coming is foreseen of none : And if the sun grow cold and earths that move Forever in one steadfast orbits reign Be lost in shadow, shalt thou therefor prove No limit to the shadowlands domain, Or say there is no space transcending space? Nay; set no mournful issue to thy race; Genius has never been in vain ; Through thronging pathways where dull planets turn It moves upon the fierce wings of its flight Till full against the sun its passions burn, Then wheels and thunders outward into night, Beyond the furthest planetary spheres, Beyond the cycles of the changing years, Into unfurrowed fields of light. Rhys Carpenter.

Evaluation Researching New Zealand Natural â€Myassignmenthelp.Com

Question: Discuss About The Evaluation Researching New Zealand Natural? Answer: Introduction New Zealand Natural is an Auckland, New Zealand based company of premium ice creams with its presence in the global market through their franchise network. The company has products of ice cream, smoothie, and frozen yoghurt, and has franchises in Thailand, New Zealand, Australia, and others. In 1984, the company started its business as a small creamery at Christchurch New Zealand and became famous as they are using no artificial flavors and colors. Rael Polivnick, the founder of the company, saw the potential of this business and bought the rights to open the very first New Zealand Natural Store at the famous Bondi Beach in Sydney ("History - New Zealand Natural", 2017). According to the given scenario, it has been observed that temperature of person, place, and the products affect the buying behavior of the customers and companies need to change their marketing strategies accordingly. This essay has been attempted to identify the possible implications on marketing strategies of New Zealand Natural by some strategic tools based on research. The role of metrics indicators in managing the marketing strategies of the company has been studied to figure out some of the suitable metrics for New Zealand Natural. Furthermore, the essay also reflects the complexities of developing the marketing strategies and their differentiation on the basis of the organization size. The essay also identifies the professional standards of the practices that are followed within the organization. Possible Implications on Marketing Strategies There can be many implications of marketing strategies of Naturals. Example, the value chain network that utilizes the marketing strategies can affect the overall sales department The advertisements campaign, that are used for the company can extend on the emotions that are attached on buying an ice cream. This perceptiveness of the customer must match the core idea of the campaign, thus, it can be successful in communicating the real ideas to the customers (Ogunlana, 2010). The advertising campaigns of this organization should be done in consideration of global customers. The global customers that form most of the revenue percentage gained the customers. It is of utmost importance, that the customer must be taught of the value they are going to perceive in their purchased product (Hallbck Gabrielsson, 2013). The social media campaign used for the products are also needs to be customized in every possible way. Customization needs less control over standardization, which needs to be considered. The behavioral aspect of the customer is also affected by the message they receive from the front-end function of the outlets (Beatham, 2013). It cannot be denied that Ice cream is one of the most emotional objects of customers life related to warm satisfaction that they receive after having it. If the satisfaction is everlasting the repurchase and recognition rate of the product increases. Thus portraying this in the media campaigns is very important. Ansoffs Product-Market Growth Matrix The Ansoff matrix was introduced by Igor Ansoff. It is a vital tool in strategic planning as it helps organizations in identifying their growth through the strategy of diversification and intensification that help in achieving growth by specific amendments in the existing business strategy of the company (Mhurchu et al., 2016). According to Ansoff model, there are four different possible strategies: Market Penetration, Product Development, Market Development, and Diversification. Market Penetration Strategy: In this strategy, existing products are used to achieve growth in existing market. New Zealand Naturals market penetration strategy is to achieve growth of customer base in the market by setting up more number of stores in the market as well as places such as airports, hospitals, schools, highways etc. with entire range of products, through intensive distribution in order to reach every potential and existing customers. Market Development Strategy: In this strategy, business is created by developing fresh markets while continuing in existing products. New Zealand Natural is trying to capture unexplored and new sectors without developing new products (Mhurchu et al., 2016). New Zealand Natural has started to shift its focus to new and potential markets such as rural areas and small towns, the market of sugar-free products for health conscious and diabetic people. Product Development Strategy: In this strategy, new products are developed for the customer base already existing. New Zealand Natural has made vast use of this strategy in capitalization by consistently introducing new products. Diversification Strategy: Diversification strategies are vital for future growth opportunities of a company. Diversification is successful for the launching of a new product in the new market and helps in providing growth opportunities for the future. Since diversification involves the stepping of the company into a market with unknown parameters, it is observed as a high-risk strategy. New Zealand Natural has felt the need of increasing its presence in various markets and have introduced many new strategies to cover the entire market. BCG Matrix BCG Matrix application on a brand helps in identifying the products which act as organizations revenue source (Cakir Balagtas, 2014). Further, it also helps in figuring out those products which have negligible chances of growth in future to stand in constantly changing trends of the industry. The BCG Matrix for New Zealand Natural is given below: Cash Cows: The products that have high market share and sold in a fully developed industry where future growth is not expected are known as Cash Cows. Cash Cows are used by the companies make revenues while being benefited by the products profitability as the low investment are needed for these products. Stars: The products with high market share and growth potential in the future are termed as Stars in BCG Matrix. The dynamics of the industry support growth when the industry itself is in development phase (Cakir Balagtas, 2014). Companies observe these products as potential Cash Cows considering the prospects of growth. Question Marks: The products that are expected to see future growth in market share are termed as Question Marks. These are named as the Question Mark because these products can either successfully become a Star, or may become the constant source of loss. If the issues are managed properly, the products get enough room for growth in the market resulting in growth potential for the company. However, incorrect management of the issues can have negative effects on the products market share growth. Dogs: The products with low market share and limited chances of growth in business for the organization are termed as Dogs. The lower chance of success act as an indicator of careful decision-making by the management for investing in the product since much benefit is not offered by thos SWOTs SW SWOTs SW helps in analysing strengths and weaknesses of the company in the existing business environment in order to make suitable strategies such that strengths can be utilized for making profits while weaknesses can be worked out to prevent from losses. Strengths: These are the business areas in which the company excels and can potentially bring in profits. New Zealand Natural Ice Cream has the competitive advantage of great brand value in the market because of its quality products (Ryan, 2016). The products have been proven best in the industry by winning several awards every year. The products are accompanied by an image of being premium and for health conscious people. Products have been franchised to different countries using different approaches while maintaining the same standard of the brand. Attractive product packaging is also considered as one of their major strengths. Weaknesses: These are the business areas which adds to the negative growth of the organization. New Zealand Natural Ice Cream also has certain weak business areas which should be improved in order to enjoy continuous growth in the market. These business areas include lacking distribution system for the retailers, inconsistent manufacturing and etc. SWOTs OT SWOTs OT helps in analysing the opportunities and threats for the companies in the existing business environment which may affect the business in the future in order to amend the future business goals as per the analysis so that future growth is ensured. Opportunities: These are those potential aspects of the business which seems to be helping the company in the future. New Zealand Natural Ice Cream has the opportunity of launching the products in any price range as they are already perceived as the premium quality provider of products (Solomon, 2014). Threats: These are those potential aspects of the business which seems to be impacting the business negatively in the future. Threats to New Zealand Natural Ice Cream in sustaining the business include strong competition in the market and inefficient distribution system which are disturbing the reach of the products to the potential customer. Strategic Recommendations for New Zealand Natural Now, on the basis of the four strategic tools and the given scenario, three major implications have been observed as outcomes that can affect the marketing strategy of the business which are given below: Increasing online presence the social media tool must be sued to its highest efficiency. The companys website has appeared to be attractive but relevance is low in this site. From a point of view of information shared, they come short on that. Integration of online media tool and data repository the metrics that are used in the company will be more effective if they are backed by the data repository system. The key performance indicators are needed to measure but the data storage of the customers increases the efficiency of the sales department (Ogunlana, 2012). Treating the wide range of product and managing the different distribution channels will be easy if the data efficiency and effectiveness is maximised. Moreover, the conversion rate is also increased by social media marketing. Building value based relationship with distribution channel - the distributor that are associated with them needs to perceive the great value that the company has in the global market. This will help the company in strategise the partnering implication and integrating backwardly in the future. Structuring strong network global business the company reputation and brand image depends on the efficiency of the network channel they uses. Distribution channels that have good records of past in their local or regional areas must be explored and then decisions must be taken based on that. Diversification - the diversification strategy in the desserts business units can give them an advantage of increasing their presence as bakery specialists and enhancing the value chain networks that they operate on. Role of Metrics Indicators in Managing Marketing Strategies Marketing performance metrics or KPIs (key performance indicators) are not only useful for marketing professionals, but also for the executives from different non-marketing fields. All the upper-level employees such as the vice president of sales or chief executive officer of the senior management of the company require marketing KPIs to implement the marketing activities and investments to observe the impact on the company'sbottom line. This is mainly important for making the companies marketingbudgetsduring negative situations such as economic downturns, mergers, and downsizing. In addition, performance metrics help in meeting customers needs, setting up specific business goals, being proactive in the market, and completely fusing advertising into the business purpose. The metrics those are useful for marketing are in the departments of channel distribution of different business units and media handling. The whole point of using this metrics is to move toward the annual goal of the company, it also help in gain a logical progress report and gaining the insights on sales evaluation. This metrics are helpful in building the brand equity and increasing the market share, market return, and customer profitability. After all, the complex process of tracking the customer segment is needed for building a better relationship and customer acquisition. The metrics indicators that are used in the marketing are solely for the usage of measuring performance. The huge database that is gathered from customers personal information to their taste and preference is for the purpose of the help of using it in the further purchase of the Companys products by prospective customers. There are certain parameters that are usually used in measuring these marketing strategies , which are discussed below. Suitable Metrics for New Zealand Natural Marketing Strategies There are 9 metrics traditionally used in measuring the key performance indicators, which is used to develop strategies. Naturals is an organization, which is based on Newzealand and operates all over the worlds major cities and metropolitans by using franchise models. Some metrics is essential for the companys growth and efficient marketing strategies Cost to generate traffic - as it is operating wholly based on supply-channel operations, there must be some investment used to generate the multichannel traffic. This can be done by using different resources. Outsourcing the distribution agencies, which uses the frachise cooperation, is of utmost importance. The technical support also comes under the cost of investments to generate the traffic of the customers. Multi channel user needs to track the cost used in different marketing tools. Marketing spending metrics The cost per acquisition of new customers are measured in the metrics. New customer acquisition is said to be five times more expensive than retaining an old customers (Cramer, 2016). New-Zealand Naturals ice cream comes under the luxury item that the customers spends from their income. So it is not easy to retain a customer if the necessary value of money spend in the luxury item is not similarly perceived in the customers eye. Again, the incremental spending if not recovered by the Return on Investment simultaneously, it can affect on the whole budget. Visitors acquisition KPI is having a retail chain has its own advantage and disadvantages. The sales funnel is calculated based on conversion rate of visitors (Parmenter, 2015). The online visitors measurement is easy to calculate but having a parameter for physical stores are important. There are some observations that needs to be looked upon, like visitors numbers, sources of the visitors coming, unique visitor classification. Tracking the sources and using the reporting tools are easy. Buyer metrics - frequency of buying or retaining customers is calculated in this metrics system. This values are Average Order Value (Beatham, 2013). This helps in understanding the different customer levels. It also makes them easy to compare the different segment of customers. The market share and equity is derived after that which helps in calculating Customer Lifetime Value (CLV). This metrics includes all the top and bottom line parameters of sales. Naturals being dependent on the supply chain management and logistics capability of the companies that are associated with them through different channels, needs to integrate a reliable data management system. Complexities in Developing Marketing Strategies While developing the marketing strategies for the businesses, the management faces a lot of complexities which differ according to the size of the company. Following are some of the complexities in the development of marketing strategies: (a) Demand Determination: Large businesses such as New Zealand Natural face a lot of difficulty in determining the demand for the product in the market. Since the products in large businesses are generally divided into three categories, first category of products are for those who get satisfies with the basics and do not have any preferences, second category of products are priced at medium range that is easily affordable for the high-income groups and quite premium for low-income groups and the last category of products are for high-income groups only that is unaffordable for even middle-income groups (Venugopal Vishwanathan, 2017). While making the marketing strategies, the company has to identify varying demands of the product according to the area. (b) Varying Localities: The marketing strategies formed can easily be implemented and communicated to the people in the urban areas through various modes such as advertising campaigns, radio channels, newspaper advertisements, etc. However, in rural areas, it is harder for the companies to use these techniques for reaching them. Thus requiring them to be more careful while strategizing and planning. Small businesses, on the other hand, can easily market their products effectively in the surrounding market because of the smaller market size of these businesses. (c) Focusing the Essentials: Essentials of a product will differ for the people on the basis of their income, community, locality and other different factors. The low-income group will buy the ice cream with a purpose of eating something frozen and sweet, the middle income group will add the preference of flavor to the purpose of buying it, while the higher income group will also consider the freshness, richness, and other such preferences (Mone et al., 2013). The larger the business, the larger market they will cover which is directly proportional to the variety of people expecting to fulfil different types of essentials from the product, Whereas small business will focus on fulfilling the expectations of smaller markets with the lesser variety of people. Professional Standard of Practices within the Organization The standard of practices followed in the New Zealand Natural is very professional as they have made commitments which take care of all of their retail customers, their franchisees, their caf and restaurant operators, and their staff. The commitment to the retail customers involves practices which make them feel good via pleasurable and fun experiences by offering them exceptional quality products that are tasteful ("Know Us - New Zealand Natural", 2017). Commitments to the franchisees include the practices that can provide a retail system which is comprehensive with professional services and supports so as to get benefited from an international chain that is well branded to help the individuals to become successful retailers. For restaurant caf operators their commitment includes practices that involve the distribution of products with quality through impressive support and service that can add value to the businesses. For their staff, commitment includes practices which can offer an environment that increases personal growth, team spirit, and job satisfaction. Conclusion On the basis of above discussion, it can be concluded that New Zealand Natural had successfully implemented its marketing strategies in order to foster positive growth by using the brand image, rich taste, and premium quality. However, there are certain weaknesses and threats related to distribution strategies that have been observed through the findings of the study. Overall, New Zealand Natural is all about premium products, brand image and market reputation, and assurance of quality products by committing to all the customers, restaurant and caf operators, franchisees, and staff. Hence, the marketing strategies developed by considering the role of temperatures of people, place, and products affect the buying behavior of the customer. References Beatham, S., Anumba, C., Thorpe, T., Hedges, I. (2013). KPIs: a critical appraisal of their use in construction.Benchmarking: an international journal,11(1), 93-117. ak?r, M., Balagtas, J. V. (2014). Consumer response to package downsizing: Evidence from the Chicago Ice Cream Market.Journal of Retailing,90(1), 1-12. Cramer, R., Jakeman, S. V. J., Berendschot, L. (2016, January). Well test optimization and automation. InIntelligent Energy Conference and Exhibition. Society of Petroleum Engineers. Cui, G., Choudhury, P. (2015). Effective strategies for ethnic segmentation and marketing. InProceedings of the 1998 Multicultural Marketing Conference(pp. 354-358). Springer, Cham. Hallbck, J., Gabrielsson, P. (2013). Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies.International Business Review,22(6), 1008-1020. History - New Zealand Natural. (2017).New Zealand Natural. Retrieved 11 August 2017, from https://www.nzn.com.sg/us/history/ Know Us - New Zealand Natural. (2017).New Zealand Natural. Retrieved 11 August 2017, from https://www.nzn.com.sg/us/know-us/ Mhurchu, C. N., Mackenzie, T., Vandevijvere, S. (2016). Protecting New Zealand children from exposure to the marketing of unhealthy foods and drinks: a comparison of three nutrient profiling systems to classify foods.NZ Med J,129(1441), 41-53. Milichovsk, F. (2015). Financial Key Performance Indicators in Engineering Companies.Periodica Polytechnica. Social and Management Sciences,23(1), 60 Milichovsk, F. (2015). Measuring Indicators for Marketing Effectiveness in Czech Companies.Revista de Metodos Cuantitativos para la Economia y la Empresa,20. Mone, S. D., Pop, M. D., Racolta-Paina, N. D. (2013). The" what" and" how" of marketing performance management.Management Marketing,8(1), 129. Ogunlana, S. O. (2012). Beyond the iron triangle: Stakeholder perception of key performance indicators (KPIs) for large-scale public sector development projects.International journal of project management,28(3), 228-236. Parmenter, D. (2015).Key performance indicators: developing, implementing, and using winning KPIs. John Wiley Sons. Ryan, D. (2016).Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Venugopal, S., Viswanathan, M. (2017). The subsistence marketplaces approach to poverty: Implications for marketing theory.Marketing Theory, 1470593117704282.

Cultural Representation in Bollywood

This essay is focused on understanding and bringing out the role played by Bollywood with respect to globalization. The main area that has been focused on is how Bollywood has responded to the global flow of cultures and people by means of constructing various narratives of family, displacement, race, citizenship, belonging and home.Advertising We will write a custom critical writing sample on Cultural Representation in Bollywood specifically for you for only $16.05 $11/page Learn More Bollywood is the Indian film and movie industry’s’ nickname as it is known all over the world. It is also as popular as Hollywood and has a large target market in the middle east, Europe, Hong Kong, Britain and even Africa. Moreover, Bollywood has outdone Hollywood in the number of movies produced per year. â€Å"For hundreds of millions of fans around the world it is Bollywood and not Hollywood that spins their screen fantasies† (Mazumdar et al, 2000) . For the reasons of having a universal presence and following, it is why a lot of interest has developed as to what role Bollywood has played in displaying complex issues of socio-economic, political and cultural nature. Movies and cinemas have played a major role in relaying messages, ideas and informative information on a global scale. Globalization of media is the creation of a universal space which is an electronic, disinterred and a space in which boundaries and frontiers have been made permeable. Movies and cinema have played a very crucial role in the globalization of culture as well as capital. This has been done by integrating a few movies and articles so as to help bring out Bollywood’s contribution to these issues at hand. The movies are; Mississippi Masala, a movie about a romantic relationship involving an Indian woman and an African American man and Kal Ho Naa Ho a movie about an angry young woman whose father commits suicide and leaves her mother struggling to raise the children alone. Immigration and change of nationality was acceptable from way back in the days as we have seen from the Mississippi Masala movie, where we are informed about a woman who migrated to London, England with her family and eventually decided to change her Indian passport with a British one and met and fell in love with a man by the name of John Foran who also had two children namely Cerina, who was a girl and Amal who was a boy, to whom neither the woman gave birth to. Political struggles, race, gender nationality and even sexuality were basically static though they knew that they were not. This was seen where she would go to her women’s’ meetings where all the members were white, but they never took note that she was not white. Nevertheless, where her racial identification came up as a black woman and had a big impact, was in the union that she was involved in, where the white men explicitly ran the show and used to call her names such as a petal , a flower or even a colored sister (Gossett, 1997).Advertising Looking for critical writing on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More This shows just how racism and anti-immigrant sentiments were in some areas in addition to the sexism, the nationalism and Eurocentric continuous arguments about ‘Class’. The people thought that there were no better ways of doing politics as they kept on asking themselves, could we ever get out of our class origins? What would the classless people look like? How did patriarchy and capitalism work together? How did migration affect class? Not because they wanted to have that seclusion, but they did not understand just how hybridism was a binding factor in their day to day lives and activities. It however brings out the element of conflict where she was experiencing the conflicts within herself all the time because of the elements of her identity which were not neatly rela ted to each other causing irritation and collision with each of the sides. Such as her trade union sympathies being in conflict with her feminist ones, which were in turn in conflict with what she defined as white feminism. To her, she often looked at it as if the analysts had not drawn upon their own critical imagination whenever she read the uni-dimensional analyses. Whenever it comes to the study of philosophy, Gramsci who happens to be an author too, discusses the role of identity in the development of a world view and argues that in acquiring ones conception of the world, one always belongs to a particular grouping of social elements that share the same mode of thinking and acting. Gramsci also stated that to criticize one’s own conception of the world, it meant criticism of all previous philosophies. However, what we get from and surprises most in Kal Naa Ho movie and differentiates it from the other neoconservative romantic movies is the way their presentations of the male sexuality is folded into, and indeed buttress, this triumphalism narrative of Indian cultural superiority, patriarchal authority and transitional mobility. Even though it fits very well within the genre that of the neoconservative romance, it also bears traces of an earlier genre, which is that of the prototypical Bollywood movie and its particular mapping of gender and sexual arrangements. Within this genre, a triangulated relationship between the two male stars and the heroine serves to both contain and enable male homoeroticism. The film itself follows the romantic exploits and familial relations of an Indian diasporic family in New Jersey and was a major hit both in India and in the South Asian Diaspora, where it was strenuously marketed.Advertising We will write a custom critical writing sample on Cultural Representation in Bollywood specifically for you for only $16.05 $11/page Learn More Kal Ho Naa Ho is but the latest in a series of films p roduced in Bollywood that are set in the Diaspora or more specifically in the global cities of the North, such as New York or London. These films provide diasporic audiences with a nationalist mirror image of themselves that they in turn incorporate and consume. The writer in these movies however plans or intends to put across that racism really does exist and shows just how it affects us in one way or another. The use of the Hindu songs in the movies is intended to promote the culture and also entertain the audience. Whereby, film makers sometimes use different races in their movies so as to show unity among different races and use positive scripts to show the audience that the different races could always mingle and work in unison without hatred. Feminists also need to take note of the issues that are brought about by race and ethnicity which is becoming more of a central concern in our organizations, schools, estates and everywhere people meet. It is only in America where feminis ts have more difficulties in dealing with the issue of racism and engaging in meaningful inter-racial interaction. As a result of feminism, discussions about race and racism do not end up in good terms, it always ends up in anger, hurt, silent treatment, yelling, withdrawal and profound belief that the opposite sides are unable to listen and learn from the other thus arguments always end up in a dead end. Feminists tend to occupy racial hierarchies, leading to decapitation of discussions instead of moving through and beyond the anger, guilt, ignorance and silence about race and racism that are the products of power relations in the larger societies. Big differences in terms of culture and history among women who are not white have made alliances difficult which often leads to conflicts and ephemeral. War from reasons of race, color and religion broke out and for example, the Watts uprising in 1965, the Latinos, African Americans, the Asian Americans and the Euro-American shop owners faced mobs of people who were joined together by anger, resentment and the desire, determined by the politics of race, ethnicity, class, gender and immigration. The Koreans shop owners were mainly attacked by the Latinos and black people who targeted Korea town. However, these narratives of multiethnic, multiracial and multicultural conflicts did not render irrelevant the systematic forms of white racism against the people who were considered to be colored. The media focused on inter-racial and inter-ethnic dimensions of the uprising and focused in part of the cultural work of creating awareness of the ways the structures of white racism intensified conflict between racism and ethnicity.Advertising Looking for critical writing on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Through the book â€Å"Impossible Desires†, the author gestures towards the ways in which the both nations and the Diaspora is refigured within a very queer Diasporas imagination. The author publicly sought to document challenges, conventional Diasporas and nationalists’ discourses that forget, exercise and criminalizes queer bodies, pleasures, desires, histories and lives (Sanjek, 2004). He decides to make a movie from the book and shoots it at the apartments which he grew up in and says that every time he watched the film, it made it clearer many questions that he tried to grapple within his book. This viewing experience, revealed to him just how his home as a national and Diasporas space is continuously created and consumed within the realm of traditional public culture and understands the necessity of producing reading practices that could grasp the ever-increasing slippages and overlaps between nations and the Diaspora that characterized the realm. There were vari ous contributors to â€Å"All the Women Are White, All the Blacks Are Men, But Some of Us Are Brave† (Hull et al., 1982). This made the point very powerfully, as have many other writers since then, including those in the collection â€Å"Charting the Journey†. Many writings which address these issues are by women and feminists, of color and not, living all over the world. The author points out the anxious citations of the male homosexuality as they mark the most recent strategy though which Bollywood as a National Cinema manages queerness in the context of globalization. He argues the functions to simultaneously acknowledge contain and disavow the queerness of the male desire. By doing so, the film keeps intact the heteronormativity of the home space of the Nation. As much as the films Diasporas characters learn to modernize Indian tradition, so that it falls in line with an entrepreneur and capitalist American ethos, the film itself references male homosexuality in in creasingly explicit terms as a way of marking the increasing modernity and cosmopolitanism of Bollywood cinema. The representation of the male sexuality is hardly at odds with the new relation between Diaspora and Nation that the film maps out but is in fact implicated deeply within it. In this case however, if the male homosexuality is not only imaginable, but even desirable within the new global landscape, queer female desires or subjectivity also exists, crucially, outside the frame of the possible. The continuity of the impossibility and un-imaginability of queer female desire and subjectivity even as a queer male desire ascends to ever greater visibility speaks to the radically asymmetrical ways in which queer male and female bodies are constructed and disciplined within the Diasporas and nationalist discourses as they take shape on the terrain of transitional public culture. The writer here brings about the queerness of the different sexuality of the male and the female sexual ity and is not trying to hide the facts that homosexuality, which basically means people of the same sex engaging themselves in sexual activities, really does exist and existed from a very long time ago and that the people are living to accept it into their cultures. The author forgets to touch on the facts related to homosexuality and spirituality and whether it is acceptable or not. After all is said and done, I have concluded with an undeniable fact that racism, ethnicity and homosexuality does exist and affects each and every one of us in a different way and in everything, as we have seen, there is evident consequences to every action that one chooses to do and get involved in. So it is prudent to make wise decisions to avoid disasters. References Gossett, T. (1997). Race: the history of an idea in America. London, UK: Oxford University Press. Hull, R. Gloria T. Patricia, B. and Barbara S. (1982). All the Women Are White, All the Blacks Are Men, But Some of Us Are Brave: Black W omen’s Studies. Old Westbury, N.Y: The Feminist Press. Mazumdar,S Power,C.(2000). Bollywood goes global. Newsweek International, 52. Sanjek, R. (2004). Race. New Brunswick, NJ: Rutgers University Press. This critical writing on Cultural Representation in Bollywood was written and submitted by user Jaqueline Rosales to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Fibonacci essays

Fibonacci essays Leonardo Pisano Fibonacci, or more commonly known as Fibonacci, was born in Pisa, Italy in 1175. He was the son of Guilielmo Bonacci, a secretary of the Republic of Pisa. His father was only a secretary, so he was often sent to do work in Pisan trading colonies. He did this for many years until 1192. In 1192, his dad got a permanent job as the director of the Pisan trading colony in Bugia, Algeria. Sometime after 1192, Bonacci brought Fibonacci with him to Bugia. Bonnaci expected Fibonacci to become a merchant and so arranged for him in instruction of calculation techniques. One of the major themes in this involved the Hindu-Arabic numerals which had not yet been introduced into Europe. Eventually, Bonacci enlisted his son's help in carrying out business for the Pisan republic and sent him on trips to Egypt, Syria, Greece, Sicily, and Provence. Fibonacci took this grand opportunity offered by his father, to study and learn the mathematical techniques in use in these various re gions. Around 1200, Fibonacci returned to Pisa where, for at least the next twenty-five years, he worked on his own mathematical compositions. Fibonacci produced his most famous book, Liber abaci (the book of the Calculator). The book consisted of four parts, and was revised by him a quarter of a century later (in 1228). It was a thorough article on algebraic methods and problems which strongly emphasized and advocated the introduction of the Indo-Arabic numeral system, comprising the figures one to nine, and the innovation of the "zephirum" the figure zero. Dealing with operations in whole numbers systematically, he also proposed the idea of the bar (solidus) for fractions, and went on to develop rules for converting fraction factors into the sum of unit factors. At the end of the first part of the book, he presented tables for multiplication, prime numbers and factor numbers. In the second part he demonstrated mathematical applications to commerc...

Producing creative solutions to business problems Assignment

Producing creative solutions to business problems - Assignment Example It can be observed that majority of the problems leading to high turnover stem from lack of motivation. Repetitive tasks, low wages, lack of appraisal and low opportunity for growth reduce employee motivation. Staff therefore quit their jobs and move to other organizations that pay and reward them well. High turnover indicates that the organization is facing challenges with human resource management, more specifically, with employee retention. Therefore the solution to the problem will focus on designing new rewards and compensation schemes, training and development programs, and task design, which will aim at improving motivation and enhancing job satisfaction. It is suggested that managers motivate their staff by encouraging them, understanding their social needs, and acknowledging their efforts (Stoner, Robbins, Chaturvedi, Coulter, Hitt, and Manjunath, 2011). A rewards system is a great way to acknowledge an employee’s efforts. A ‘pay for performance’ model of compensation should be implemented based on which employees with higher performance will get higher rewards. The staff will be motivated to work more productively and this will increase the overall performance of the organization. At the same time, annual performance evaluation should be carried out each year. The evaluation will help in the identification of high performing employees as well as those whose performance has been below satisfactory. This way the organization can reduce its low performing staff and save its cost which can be invested back in the company. The performance evaluation will be followed by bonuses that will reward high performing staff for their efforts and performance. The distribution of bonuses will occur according to a pre-planned tier system that will highlight various performance levels with a certain bonus reward. Additionally, employees who perform very well will have chances

Innovation in nursing IP phase 2 Assignment Example | Topics and Well Written Essays - 500 words

Innovation in nursing IP phase 2 - Assignment Example Answers for Appendix A are: 1) 7, 2) 6, 3) 7, 4) 8, 5) 6, 6) 7, 8) 6, 9) 7, 10) 8, 11) 7, 12) 7, 13) 8, 14) 8, 15) 7, 16) 8, and 17) 8. After computing for the score, the mean for the exercise is 6.35. It is just a few points above half the scale. There is still room for improvements towards innovation in medical nursing care. The result may not be as impressive as initially expected but theoretical assessment does not literally translate to actual assessment which matters the most (Endsley, 2010). Strong points would be willingness to learn and open-mindedness. One would strongly consider those characteristics in a person who is working in the medical field as one would take in instructions from physicians. A single mistake into executing the instruction may put a patient’s life in jeopardy. Willingness to learn is somewhat associated with the fact that though one is knowledgeable in the field, there would be breakthroughs and changes which are needed to be executed. Learning, especially in the medical field, does not end upon graduation. There would be changes in the way medications would be administered to patients which are very crucial. Learning is not just the important thing at this aspect but also being properly informed. The two goes hand in hand. As for open-mindedness, there would be come a time that a nurse would be getting orders from interns and/or specialists who could be not just younger in age but also younger in exposure to the actual hospital or clini c. At this point, though the idea and concept of respect should always be present at a working environment, it is not always those who are employed longer who would get the final decision. This characteristic is truly crucial in the nursing world. As for weakness, one could point out lack of confidence and occasional stubbornness. Methods of expanding and enhancing innovations should be more inclined towards hand-on learning. It would give nurses

The Iran- Iraq War Research Paper Example | Topics and Well Written Essays - 1500 words

The Iran- Iraq War - Research Paper Example The Iran- Iraq War The United States covertly supported Iraq, even as they had arm dealings with the Iranian government. However, by the end of the war, neither Iran and Iraq, nor the United States got any benefits from this war. This paper aims at analyzing this war, and discussing the United State’s involvement and role in this war. Saddam Hussein had steadily risen to become Iraq’s most powerful leader by the mid 1970s (Yetiv 79). In 1979, he forced the country’s incumbent leaders to step down, and hold a meeting of the Ba’ath party’s leadership, where he arrested and executed his imagined and key political opponents. His position as Iraq’s dictator was an insecure one in 1980 since he had just grabbed power in bloodthirsty fashion. He, however, did not consider himself one of the thug-life dictators who were in power in most third world countries. He saw himself as an enlightened and modern leader whose purpose was to make Iraq the Middle East’s leading country. While he would sometime lean on religious rhetoric, especially in his battles with the US in later years, his regime was secular (Yetiv 80). His party’s ideology grounded itself on socialism rather than Islamic teachings. His government took to many reforms, including the secularization of Iraq’s legal code, which was opposed by a majority of the Iraqi’s on grounds of religion. While Saddam and his men were Sunni Muslims, a vast majority of Iraqi’s were Shia’s, which bothered Saddam who distrusted their loyalty.

Effect Of Subliminal Advertising: Children

Effect Of Subliminal Advertising: Children Many of us find the idea of subliminal messages altering our thought processes to be horrifying today. Often seen as akin to brainwashing, the notion that advertisers rely on subliminal messages to prey on childrens minds, demanding their attachment to some new cereal, toy, or game, is equally if not more disturbing to many people. Yet despite the protests of those against advertising to children, the effects of normal commercials are hardly subliminal, and hardly cause uncontrollable or irreversible change in disposition or desire. Additionally, though the effects of product placement in movies and television may more compellingly be seen as subliminal, and likely impact children more than adults, the effects of such advertising are not necessary severe, irreversible, or long-term for children. In this essay, I review research findings related to subliminal advertisings effects on children. I argue that while product placement in movies and television does technically qualify as subliminal advertising that can be seen to significantly effect children (unlike traditional commercial advertising, which does not technically produce subliminal effects), neither product placement nor commercial advertising has been proven to have irreparable unconscious or subconscious effects that vary according to age. While children are more vulnerable to product placement advertising as subliminal messaging than are adults, children should nonetheless not be seen as victims of brainwashing, but merely as less-informed or autonomous actors in a world where we can avoid advertisings effects by critically receiving messages and providing an alternative voice or message to those less informed around us. Subliminal Advertising Versus Commercial Advertising As Rogers points out in his historical examination of the idea of subliminal market advertising, the idea of the subliminal advertisement came about in the late 1950s, when it was suggested that data projected briefly on television would reach the consuming public subconsciously, rather than consciously, providing a qualitatively stronger effect that could be advantageous to marketers. Despite a lack of scientific validation for this claim, which one early critic likened to the idea that a whiff of a martini is worse than a swallow (qtd. in Rogers 13), the idea caught hold in the popular imagination that subliminal advertising strongly effected people without their knowing it, in favor of advertisers interests. In one movie theater where messages to eat popcorn and drink Coke were projected quickly (and therefore subliminally) on the screen, it was claimed that sales skyrocketed (Rogers 13). Yet this early experiment was not confirmed by third parties or conducted with an eye to potential limitations, and other variables were not carefully considered. Additionally, organizations concerned with protecting ordinary citizens from subliminal messages, such as the Federal Communications Commission, did not find in their experiments that such messages had strong or even noticeable effects (Rogers 15). Later research adhering more closely to scientific standards confirmed on the contrary that a strong stimulus produces a strong response, and a weak stimulus produces a weak response, implying that zero perception equals zero response, and so subliminal means in practical terms no effect' (Rogers 15). It has been argued nonetheless that for young children who may not recognize the difference between television programming and advertisements, commercials serve as subliminal advertising, effecting their beliefs and behaviors without their control. As Goldstein notes, the argument repeated in nearly every document on advertising to children assumesthat commercials create wants because young viewers do not understand advertising and are therefore particularly influenced by it (Children and Advertising 5). However, Goldsteins review of empirical research highlights evidence suggesting that advertising to children does not strongly effect their behavior or attitudes, in comparison with other sources of influence and socialization (Policy Implications). Parents and peers play a role in shaping children, which is arguably stronger than that of any commercial or corporation. As Goldstein writes, children learn to be consumers in the same way they are socialized into politics or acquire the ir attitudes about the sexes-from a variety of sources, including family, friends, teachers, and the mass media (Policy Implications 9). Additionally, no research indicates that not comprehending an advertisement as such gives it a stronger impact. As with the claim regarding subliminal messaging more generally, if you cannot comprehend something, then there is no reason why it would more strongly influence you than would something you can comprehend. As Goldstein argues, if children cannot extract the commercial message, they are not in a position to act on it (Policy Implications 5). Studies in different countries and contexts additionally confirm that commercials have little impact on young children, despite intuitive but anecdotal evidence of children identifying goods and toys on commercials as things they would like to possess (Goldstein, Children and Advertising 6).. Thus, while the research remains open to interpretation in this complex area of study, claims that commercials extraordinarily impact the youngest should not be taken as the ultimate truth. In summary, the idea of subliminal advertising having a strong effect on children or people in general due to its incomprehensibility is not strongly backed up by research, despite its initial appeal. Neither adults nor children are necessarily effected strongly by advertising messages they do not consciously recognize as advertising, while it seems likely on the contrary that subliminal advertisements not consciously received have little to no impact. Product placement within television programming or movies better fits the description of subliminal messaging, however, as it does have an impact, albeit a manageable one, on people (such as children) who fail to notice it. Product Placement: Subliminal Advertising that We Can Manage While images flashing across the screen effect adults little more than commercials that children do not recognize impact children, subliminal messaging is likely more effective in advertising through product placement, where characters in a movie or television series smoke a particular brand of cigarettes or drink a particular kind of soda, whose brand is one very minor message that easily goes unnoticed in the context of a plot line or other character or story development. Research shows there are effects to product placement that go beyond those associated with traditional forms of subliminal messaging. However, the effects of product placement on children are not necessarily severe or irreversible, leading most to conclude that this form of advertising is not much more of a serious problem for children than are regular commercial advertisements. Though product placement can be understood as non-subliminal as products usually have exposure time measured in seconds rather than milliseconds, making the message easy to see, if one is looking for it, product placement may be considered subliminal nonetheless, as its effects can be taken to be tacit or implicit because recollection of the brands may be unreliable or unavailable (Auty and Lewis, Delicious Paradox 118). Studies have found that children do respond to this sort of subliminal messaging. In one study, half of the children were shown a clip from the movie Home Alone where Pepsi Cola is spilled during a meal, while the other half were shown a similar clip without the branded soda. The majority of the children who saw the Pepsi Cola chose Pepsi over Coke in a later research session, while the majority of those who did not see the Pepsi label in the clip chose Coke. These findings lead Auty and Lewis to conclude that given the tendency of young children to watch videos of t heir favorite films over and over again, the findings have ethical implications for the use of product placement in films targeted at young children who have not yet acquired strategic processing skillsthey have been affected by the exposure in some preconscious way (Childrens Choice 713). Another hypothesis of this study was that younger children would be more vulnerable to product placement than older children. This was not found to be the case, suggesting that age is not a major factor impacting a childs vulnerability to product placement messaging. However, whether one has advertising literacy, which can only be developed at adolescence, does impact the effects of product placement on an individual. As Auty and Lewis write, it appears as if a sophisticated understanding of advertising will actually militate against effective commercial communications because it will stimulate a counterargument (Delicious Paradox 127). When one recognizes an advertisement as a form of attempted manipulation, this critical orientation can disincline one toward the message to buy or desire a particular good or service. Because one requires a certain level of cognitive maturity to understand product placement and other forms of advertising in a critical manner, age therefore becomes cr ucial to understanding how it is that adults but not children can become immune to such messaging. Auty and Lewis regard this as a delicious paradox of product placement as subliminal advertising: adults can guard against preconscious perceptions simply by noting the appearance of a produce as a placement with a commercial origin while children 8-12 years of age need cues to produce counterarguments, thus failing to understand the product placement as a commercial message (Delicious Paradox 128). It seems, therefore, that product placement in film does effect children more so than adults as a form of subliminal messaging. Thus, while it remains the case that unnoticed messages often have little to not effect on people whatever age they are, adults can develop a form of immunity to product placement as subliminal messaging, whereas children are vulnerable to this form of messaging, though its impact remains variable and difficult to understand in a conclusive manner. Such findings have led to much scrutiny particularly of product placement of alcohol or tobacco products in films or television shows accessible by children. In the 1980s many felt certain that such subliminal advertising was inappropriately impacting young people, encouraging them to make unhealthy decisions in the interests of businesses. Yet there remains hope that, as with other forms of subliminal advertising, the effects of product placement on young people can be managed by parental influence and other shapers of young peoples behaviors and attitudes. As Goldstein argues, the best predictors of smoking are whether ones parents and friends smoke (Policy Implications 9). Advertisers have no monopoly in their influence, and on the other hand one can identify countries where smoking is prevalent while people have little exposure to cigarette advertisements (Goldstein, Policy Implications 10), suggesting that the relationship between advertisements and behavior is hardly inevitable . Thus, one can teach their children to critically view media messages and otherwise help shape choice so that the media does not do this for them. In conclusion, there is little reason to be afraid of subliminal advertisings effects on children. Research suggests that at all ages that which one does not comprehend will have a small to nonexistent impact on his or her behavior, attitudes, and desires, which implies that children who watch advertisements that they do not understand are unlikely to be brainwashed or effected in a strong way by the messages. Neither children nor adults are significantly impacted by subliminal messages or other commercials that go unrecognized as such, and thus we have little to worry about when it comes to the effects of subliminal advertising on children. On the other hand, product placement today comes closer to fitting the definition of effective subliminal messaging, as information can be delivered without audience recognition to create an effect on uncritical minds. Clearly children are disadvantaged with regard to product placement as they are not able to recognize product placement as a means of behavior manipulation, and thus this remains a cause of concern for those who fear that children are at risk of taking up bad habits due to product placement of alcohol or cigarettes, for example. Nonetheless, as with other forms of subliminal advertising we cannot recognize or comprehend, we should not be too fearful of the effects of product placement on children as a form of subliminal advertising, as the media is only one of many factors influencing children, including parents, friends, and educators. Subliminal advertising, while it may exist, thus has only a minor impact on children, overall, against other factors vying for childre ns minds.

Bless Me Ultima Essay -- essays research papers

Blood becomes the river. The human race dies and only the â€Å"she-goats and the he-goats† (109) remain. The lake â€Å"cracked with laughter of madness† and the â€Å"ghosts stood and walked upon the shore†.(109) Who dares dream such gruesome images? Antonio Marez. He questions God, he communicates with the dead, the dead ask him for blessings. Just who is this Tony? Tony is only a seven year boy who lives in small town of El Puerto. But he is no ordinary boy, he is the hero of Rudolfo Anaya’s Bless Me Ultima. The novel guides you through Tony’s life. From childhood to adulthood. It tells you about the experiences Tony has in life. The difficult tasks he has to overcome. Tony being only seven years old has to go through a lot.   Ã‚  Ã‚  Ã‚  Ã‚  Tony begins his story in the beginning. He does not mean the beginning of his dreams from which he learned the story of his birth and the people whom his father and mother belong to, and the story of his three brothers. He means the beginning of Ultima. Ultima is one of the most important people in Tony’s life. She is not only a curandera (healer) she is also Tony’s teacher. She guides him through his journey. A journey in which he has to find out what his destiny is. â€Å"Ultima† means â€Å"the end† for Tony Ultima is the unification between the beginning and the end. Time almost sees her as a sort of deity. Tony learns from her the names of plants, the herbs, the flowers, bushes and his appreciation for nature grows. Tony learns about the â€Å"...

Influences of Social Media on the Youth Essay

Amanda Todd was 15 years old and lived in Vancouver. On October 19 this year she hung herself. Shortly before she did this, she made a YouTube video describing why she would commit this unfortunate act. What made her do this harrowing act? A 15 year-old girl with her whole life in front of her. It was the result of bullying on many social media sites such as Facebook. These sites were originally set up with good intentions to facilitate communication and to keep in touch with friends and family and to share pictures. These sites can also assist students in connecting with their peers and discussing their homework, assignments and group projects. Accessing various forms of social media is a common activity and has been shown to benefit adolescents by enhancing communication. Also, it improves technical skills and keeps people connected to society. Ever since children are born, books, movies and the internet influence how the youth act and think. These influence children more and more as they grow older. During the last 5 years, the number of preadolescents and adolescents using such sites has increased dramatically. Read more: Impact of social media on youth speech essay. According to a recent poll, 22% of teenagers log on to their favorite social media site more than 10 times a day, and more than half of adolescents log on to a social media site more than once a day. Thus, a large part of this generation’s social and emotional development is occurring while on the Internet. Unfortunately recent research indicates that these sites are now used in a more negative way far outweighing the benefits. Bullying, clique forming and pedophilia are increasingly prevalent on social media sites. Because of their limited capacity for self-regulation and susceptibility to peer pressure, children and adolescents are at some risk as they navigate and experiment with social media. NEGATIVE Social media sites can have a detrimental effect on the youth due to the ever-present risk of bullying. Cyberbullying is when a person or troll deliberately uses digital media to purposely expose, harm or embarrass a particular person. It is the most common online risk for all teens and is a peer-to-peer risk. Cyberbullying is quite common throughout society and it can happen to anybody. It can cause profound psychological damage such as depression and anxiety. Also, there is the economic impact felt by parents as their children are exposed to countless advertisements that pop up on sites urging them to buy unnecessary products. In a child’s perspective, they think they need these certain items to be popular or cool. Worse still, some of these sites can expose children to violence and sexual content and this has been proven to influence children in become more aggressive in their behaviour. Furthermore, children are becoming immune to seeing violence and regard it as acceptable behaviour. They are losing their ability to empathise and to know what is right or wrong. This has huge implications for society, relationships and families. Lastly, it is known that students that are on social media sites while studying show reduced academic performances because their ability to concentrate on a particular task is reduced by the distractions that are brought about by Facebook, YouTube or Twitter. The popularity of social media, and the speed at which information is published, has created a lax attitude towards proper spelling and grammar. This affects a student’s ability to write and spell effectively. In conclusion, the use of social media websites is detrimental to the education of the youth and also their mental well-being. As you can see from this brief overview of Facebook and other social media sites, the negative impacts far outweighs the initial benefits for which they were established. We’ve looked at cyberbullying and resulting suicides, the exploitative marketing, the exposure of violence and a breakdown in societal values and morality due to the effects of social media sites. Do you think these social media sites are worth all of these potential hazards? I think not. BIBLIOGRAPHY Dunn , J n.d., The 10 Best and Worst Ways Social Media Impacts Education, , accessed 11 November 2012, . DIaz, Y n.d., Anit-Social Networking, , accessed 11 November 2012,

Xtra Credit Sudden Death Epilepsy Example

Xtra Credit Sudden Death Epilepsy Example Xtra Credit Sudden Death Epilepsy – Coursework Example Article Summary Couzin-Frankel ed the article d as â€Å"Sudden Death In Epilepsy: Researchers Finger Possible Cause† and in this article the author talks about a research that helped in identifying that shutting down of the brain stem can cause death amongst patients experiencing epilepsy. For years physicians have no idea what were the causes of sudden death amongst patients experiencing epilepsy. Sudden death is most common amongst patients who experience seizures which are quite severe in nature. The author states that it has been estimated that more than 3000 individuals who are patients of epilepsy are experiencing sudden death. The author has even reported previous studies that have identified that a patient who experiences sudden death even experienced collapse of their entire cardiorespiratory system and their brain functionality even was found to be stopped. The authors state that the researchers were not convinced with the idea that collapse of the cardiorespiratory system caused sudden death and there must be something else that was causing the failure of the system. In order to find the connection, researchers performed an experiment in which mice went through mutations of the potassium ion channel gene as well as mutations in the sodium ion channel gene and these mice were induced with seizures. The outcome of this experiment was that mice experienced depolarization of the region called brain stem and it damaged one of the most important brain tissues that was in control of the smooth functioning of breath as well as heart and this caused sudden death. Couzin-Frankel, Jennifer. Sudden Death In Epilepsy: Researchers Finger Possible Cause. Science (2015): n. pag. Web. 18 Apr. 2015.

Reinstatement of Capital Punishment Essays

Reinstatement of Capital Punishment Essays Reinstatement of Capital Punishment Essay Reinstatement of Capital Punishment Essay What about a rabid criminal? A criminal deserving of execution must present great danger to those around him, Just like a rabid dog. When one kills for the sake of killing, its wrong. When one kills for the sake of retribution and public safety, its noble. In this paper, capital punishment is viewed as a mechanism for achieving an end. The an end that we want achieved by the nearness of capital punishment is a safer society. Execution of certain delinquents is a mere nearness to that goal. There are many practical and logical reasons to argue pro-capital punishment, and in this paper we shall discuss three of such utilitarian arguments: the first being that incapacitation of dangerous criminals purges the public of its ours, thus creating a safer place for all; second is, retributive Justice, as some wrongdoers cannot physically serve enough life sentences, for all the lives theyve taken, to Justify their stay on this Earth. Third has to do with the prorogued effects of having such a severe punishment system, and that is, deterrence in crime. Putting dangerous criminals to death eliminates the society from the possible outbreaks of violence, in case if a murderer gets paroled or escapes prison. In the United States there is a prolonged list of convicted murderers who when either released on parole r escaped from penitentiary, commit similar, if not even worse, crimes. An example would be the case of Donald David Idiolect who was convicted and found guilty on multiple charges including first degree murderer in 1979, sentenced to life in prison, managed to escape in 1990 and killed another person within twenty-four hours. He is now on Florists death row. Examples, like Idiolect and many more like him, clearly Implicate Tanat crimes committee Dye Imprisoned convicts dont stay Walton ten cell walls. Execution is the only way to make sure that no more of the same crimes are omitted outside the barstool by such convictsthe ones that pose great danger to others around them, be it in or out of Jail. Let us not forget that inmates also pose a threat to authorities within the penitentiary; capital punishment is as much of a benefit to their safety, as it is to the safety of their families at home. Not to mention the fact that prison is a dangerous place for its own residents, as cellmates are not paired up based on the brutality of their crimes, and often petty criminals can be have very dangerous cellmates who endanger the lives of those around them. Hanta L. Bolder was a prisoner serving a life sentence for 1973 first degree murderer. During his stay in prison he had killed his cellmate, in 1979. Prisons are meant to keep criminal offenders from the society, but the there are certain offenders who are too extreme even for prison. Now, as for retributive Justice, which is a system of criminal Justice based on punishment of offenders rather than on rehabilitation of criminals, is most favored by abolitionist of capital punishment because it represents modern day vengeance. Those who are against capital enmeshment usually argue that taking a human life violates the dignity of man, whilst on the other side, the opposition rebuttals with an argument that death penalty gives murderers what they deserve, and thus it would be a proper punishment. However, it is important to acknowledge that there are wrongfully convicted individuals and that, in their cases, it becomes a retributive injustice. We cannot ignore the fact that individuals can sometimes be wrongfully convicted, and thats why we must have a clear line that separates convicts deserving of capital punishment and those who do not. In the words of Emmanuel Kant: Even if a civil society were to dissolve itself by common agreement, the last murderer remaining in prison must first be executed. This quote contains a powerful message that reflects on todays society, as a 2012 poll by Angus Reid Public Opinion, showed that out of 1200 Canadians across the country, 63% believe that the death penalty is sometimes appropriate and three-in-five Canadians claim support for reinstatement of capital punishment in Canada. These results are not surprising considering the barbarity of certain crimes that have take place in Canada in the last five years. The Huffing Post, The National Post and The Toronto Sun have addressed capital punishment in pertinence to the killings done by Robert Pickett, Terrier-Lynn Monoclinic, and Lukas Magnate, respectfully. All three publications have claimed that the brutality of these, respective, first degree murders are too brutal to not be punished in a most severe matter. Recalling the appalling details of these three murder cases makes one wonder whether an execution would be too merciful off punishment to these evil beings. Deterrence in crime, due to capital punishment has been a largely debated topic of argument. Research has en done, and statistics have been collected by both, pro and anti-capital punishment debaters. Those who oppose deterrence in crime argument, claim that criminal rates drop from the abolition of capital punishment onward and that death penalty does not affect criminal behavior. A study done by the death penalty opponent and economics professor at the University of Colorado Dry. Niacin Mocha, evaluated data on the influence of individuals removed from the death row, those executed, and those who received commuted sentences, showed that each execution result TTS In Twelve Tower unwelcome Ana commuting eaten sentence nearness Twelve more homicides. Another study done by University of Huston, showed that the Illinois moratorium on executions in 2000 led to 1 50 additional homicides over four years following. In 2004, a study by Emory University concluded that speeding up executions would strengthen the deterrent effect, in fact, for every 2. 5 years cut from time spent on death row, one murderer would be prevented. Fear of death makes people do incredible things in life, may it be saving themselves, or, if Canada had not abolished the death penalty in 1976, not to commit gruesome murderers like Lukas Magnate did. Reintroduction of the death penalty, would pose a threat of death o those who may be planning on committing terrible crimes. Capital punishment is a w ay to purge the world of some of its most evil inhabitants. Whether it is wrong to take life, even of those we deem certain individuals deserving of such punishment, is a difficult question to answer. In this paper we tried to shed some light as to why capital punishment is needed in our Justice system, but the ultimate decision is a democratic one. It appears that, recently, large percentages of Canadians have been opening up their minds to this debate, and it seems like right now is the perfect time or this debate to rekindle its flame. Be it retribution we seek as our Justice, or deterrence in crime, or Just general safety of people in and out of Jails, we can all agree that our future is bleak by the way crimes get more brutal, in recent times, and we need a way to divest our future generations from gore and ugliness that is brought on by dehumidifying crimes of our present. We need to show no mercy to those who darken the future with horrific crimes. Killing is brutal, barbaric, inhumane, gruesome, cruel, and sadistic at the hands of killers. Killing is merciful, ad, relieving, peace-bringing, and noble at the hands of physicians.

Love Blood and oil Essay Example | Topics and Well Written Essays - 1500 words

Love Blood and oil - Essay Example This meeting took place between the Saudi Arabia’s King Ibn Saudi and Franklin Delano Roosevelt. This agreement progressed at various foreign policy doctrines with the subsequent United States presidents to George W. Bush. The 2008 Klare’s documentary film; Blood and Oil featured much of what was presented in the Klare’s book; that is, the conflict of oil. The oil reserves in the Middle East have long been regarded â€Å"a stupendous source of strategic power† by America. This claim is evidenced by a memo to the state department that is dated August 1945. According to Michael Klare, a progressive energy analyst, in his documentary, Blood and Oil, the Middle East oil resources contributes to the United States’ weakness (Morris&Young 6). Based on the same documentary, Blood and Oil, Klare examines the relationship between United States foreign policy and Oil. Plying the part of a film commentator, Klare hints on the importance of accessing and controlling oil within the presidential doctrines right from FDR through the administration of George W. Bush. On this point, Klare argues that controlling of the world’s energy resources is foundational to the United States of America foreign policy as from the World War II. Notably, the notion of Blood and Oil administrations demonstrates how the United States’ energy policy and foreign policy to be very essential intertwined (Morris&Young 9). Since the year 1860, the United States of American is known to be the leading petroleum consumer. Despite its worldwide low population of approximately five percent of the entire world population, the United States’ oil based economy consumes approximately twenty five percent of oil that is produced globally; this can be approximated to twenty million barrels per day. In the 1960s, the United States became intensively self sufficient and was producing over eighty percent of its own oil. Nonetheless, the

The origins of Industrial revolution Essay Example | Topics and Well Written Essays - 1000 words

The origins of Industrial revolution - Essay Example Perhaps the first pastoral of its kind, if taken negatively, it would mean destruction of Luke and Michael both to some extent, as Luke could not live a positive life away from it and Michael could not live without the landscape and his son. The unprecedented evolving of society was diminishing the pastoral lifestyle in the late 18th century, and while mountains and land remained the same, shepherds and their herd were disappearing from the landscape. It was too early for the land to go through a transition, although industrial revolution was taken root in cities and was spilling over to rural space. The story is of Michael, a highly principles shepherd who lived with his wife and son, and had to send the son away to pay a debt on land. Luke was expected to go to industrial city to earn money and return to his land. But Luke fails to do so, falling prey into pitfalls of industrialization and fails to return home with the result that both his doting parents die heartbroken. A real event made Wordsworth to narrate the story with simple pathos. The effect of nature on man is highly evident, manipulating and overpowering him, to such an extent that when he is planted away from familiar space, he would be out of depth like Luke. The effect is powerful, overbearing and unbroken. With the advent of industrial revolution, Nature was losing its precious part, animals, and the continuation of pastoral human life that tended them. But there were choices in front of present generation represented by Luke, who had to choose between land and faraway options and this choice never existed for earlier generations and here industrial revolution becomes an alternative provider. "Though the industrial and agrarian revolutions may not have changed the appearance of the Lake District, they claimed the peasants' children. And the break-up of the family was a change which Wordsworth felt must be resisted," John Purkis (1970, p.57. When Michael was written, Britain was already going through the initial days of modernity and was losing her local identities and ecological landscapes. Wordsworth was aware that rural communities were losing their tie with land and were drifting towards cities. . REALISM Realism that reproduced visuals as eye sees it, almost photographic came into prominence in mid 19th century and continued beyond it and still remains as one the most favored form of art. Gustave Courbet who is revered as almost the initiator of Realism was unpredictable in his art. His Burial at Omans is perhaps the most impressive piece connected with the ongoing industrial revolution of the time. http://www.artchive.com/artchive/C/courbet/ornans.jpg.html Industrial Revolution had ushered in a sense of irreverence, acute reality, hardship and indifference in the society. It had defied the conventional piety, respect, honour and devotion and more than that, it has negated the class differences and gender equality is more pronounced with women opting to work. This made women more visible in all places, places of trade, mourning, market, and travel. Industrial revolution had introduced a defiant commonality into the European societies and the above painting